Open To Work
SUSAN FITZMAURICE HENDISON
Hingham,MA
Work Preference
Summary
Director of Ecommerce and Catalog Visual Merchandising and Styling with extensive experience in shaping cohesive visual strategies for high-volume fashion retail. Spearheaded monthly photo productions delivering hundreds of on-figure and still-life images, enhancing brand engagement and contributing to multi-channel growth.
Overview
29
29
years of professional experience
Work History
DIRECTOR OF ECOMMERCE & CATALOG VISUAL MERCHANDISING & STYLING
TALBOTS, INC
HINGHAM, USA
01.2018 - 03.2026
- Led end-to-end ecommerce visual strategy and end-to-end development of a monthly catalog, including product curation to ensure a cohesive and elevated brand experience across all channels and touchpoints.
- Ecommerce Director & Stylist: Directed high-volume photo production, delivering 500+ on-figure/200+ still-life images monthly while maintaining brand standards
- Owned the styling direction and consistency of all ecommerce model shots, including style outs, casting, and final selects, amplifying engagement and driving multi-channel brand growth.
- Executed 100+ page fashion apparel catalogs, enhancing visual storytelling and brand identity.
- Partnered with merchandising and Creative to determine key messaging, visual layout per page, and styling direction for all model and still life shoots
- Managed quarterly plus-size branding photo shoots for store windows, elevating brand representation and customer engagement.
- Led cross-functional teams of 7 for ~4 monthly photo shoots, fostering professional growth and collaboration among catalog and web managers.
- Cross-functional Partner: Collaborated with Leadership, Merchandising, and Creative to pre-concept merchandise assortments, identify growth opportunities, develop brand storytelling, and finalize product assortment
- Worked closely with brand president to finalize all catalog layouts/styling direction and with PR on quarterly Look Books.
- Photoshoot Management: Oversaw all ecommerce and catalog shoots and reshoots
- Ensured consistent styling, fit, and proportion across all channels
- Collaborated with stylists, photographers, and art directors to ensure accurate product representation and meet brand standards
- Delivered omni-channel alignment (in-store, catalog, and e-commerce).
- Created mood boards to express vision for styling and layout for deliveries
- Aligned styling with broader brand storytelling/seasonal objectives.
MANAGER OF VISUAL MERCHANDISING & STYLING FOR CATALOG
TALBOTS, INC
HINGHAM, USA
06.1998 - 01.2018
- Visual Merchandising Manager-Catalog/Internet
- Developed visual merchandising strategies to enhance product presentation.
- Created engaging merchandising experiences that enhanced customer interactions
- Identified marketing goals and key looks to streamline catalog merchandising
- Analyzed historical data and current trends to drive multi-channel strategy and alignment
- Managed style-out process, layout meetings, and photo sample coordination.
- Oversaw training and development of visual merchandising specialists.
- Partnered with the art direction team, buying representatives, and production team
ASSOCIATE MANAGER/VISUAL MERCHANT
BANANA REPUBLIC
NEWTON, USA
01.1997 - 01.1998
- Led merchandising strategy, product rollout, and visual execution for interior and window displays at new store in Chestnut Hill Mall
- Led team to enhance customer engagement and satisfaction in retail environment.
- Trained staff on visual merchandising standards to maintain brand presentation.
- Managed inventory levels to optimize product availability and minimize stockouts.
- Facilitated communication and collaboration among stakeholders as regional representative in National Global Issues Project
Education
BS - MARKETING
JOHNSON & WALES UNIVERSITY
PROVIDENCE, RIEARNED ASSOCIATES - FASHION MERCHANDISING
Johnson & Wales University
Providence, RISkills
- Ecommerce strategy
- Ecommerce Analytics
- High Volume Photo Production
- Content Optimization
- Creative Direction/Concepting
- Styling Strategy
- Brand Storytelling
- Visual storytelling
- Trend analysis
- Strategic Planning/Vision
- Cross-functional leadership
- Team/Cultural Development
Relevant Skillsets
- Brand Storytelling
- Ecommerce Strategy & Digital Merchandising
- Visual Merchandising/Storytelling
- Creative Direction/Concepting
- Styling Strategy
- High Volume Photo Production
- Content Optimization
- Strategic Planning/Vision
- Team/Cultural Development
- Cross-functional Leadership & Collaboration
- Fashion Trend Analysis & Market Intelligence
Timeline
DIRECTOR OF ECOMMERCE & CATALOG VISUAL MERCHANDISING & STYLING
TALBOTS, INC
01.2018 - 03.2026
MANAGER OF VISUAL MERCHANDISING & STYLING FOR CATALOG
TALBOTS, INC
06.1998 - 01.2018
ASSOCIATE MANAGER/VISUAL MERCHANT
BANANA REPUBLIC
01.1997 - 01.1998
BS - MARKETING
JOHNSON & WALES UNIVERSITY
EARNED ASSOCIATES - FASHION MERCHANDISING
Johnson & Wales University