Gabrielle Marchese
Writer
Encinitas ,CA
Summary
Flexible Copywriter ready to take on varied and diverse writing projects. Equally skilled at delivering technical whitepapers and promotional ad copy. Known for fulfilling duties typically assigned to several writers and editors. Keen to take ownership of brand identity initiatives and customer outreach efforts.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
Work History
Freelance Branded Content Writer
Mindbodygreen.com
03.2022 - Current
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Edited content produced by senior executives, modifying text to conform to company-wide branding standards and publication guidelines.
- Created concise, eye-catching headlines and copy on health and wellness topics.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Collaborated with team of writers and content marketing strategists to create copy promoting clients' SEO, sales and thought-leadership goals.
Copywriter
Bennd Yoga
12.2021 - Current
- Wrote and edited advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Produced original, creative content on lifestyle, wellness, self care and spirituality for company's blog, promotional advertisements and marketing materials.
- Incorporated SEO keywords into copy to increase search results rankings.
Freelance Content Writer
Chopra
San Diego, CA
12.2021 - Current
- Added keywords, meta descriptions and alt image tags to increase SEO presence.y
- Conduct extensive internet research to provide facts and statistics for articles and blogs.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Created concise, eye-catching headlines and copy on wellness topics
Freelance Content Writer
Yoga Journal
08.2019 - Current
- Write top performing weekly articles on lifestyle, food, meditation, yoga, and Ayurveda
- Write scripts, record and shoot original guided meditations and yoga sequences
- Strengthened content by thoroughly editing and proofreading content prior to submission.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Researched industry-related topics by performing interviews and combing online sources.
Freelance Content Writer
Vitapod
06.2021 - Current
- Write 5 articles on health and wellness every week for company's blog
- Write inspiring articles on yoga, meditation and Ayurveda
- Create and write guided meditations, yoga sequences and breath-work exercises
- Proofread and edit articles, checking for key words and APA style
- Conduct extensive internet research to provide facts and statistics for articles and blogs.
Social Media Copywriter
Meg Richichi LLC
04.2020 - 10.2020
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Analyzed and reported social media and online marketing campaign results.
- Wrote original and well researched captions based on wellness targeted toward specific audience
- Increased podcast traffic through marketing campaign by hundreds of monthly listeners
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across digital outlets.
Social Media Copywriter
The Healing Gallery
Charleston , SC
06.2019 - 04.2020
- Produced original, creative content for promotional advertisements and marketing materials.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Assisted owner with various marketing projects that would engage new leads and potential customers.
- Tracked social media engagement to identify high-performing ideas for campaigns.
- Managed content across multiple platforms for widest audience reach.
Education
No Degree - Ayurveda
Souther California University of Health Sciences
Whittier CA 09.2020 - 08.2021
Bachelor of Arts - Communications
College of Charleston
Charleston SC 08.2016 - 05.2020
Skills
Unique content creation
Creative writing
Editing skills
Microsoft word
Copy Writing and Copy Editing
Consistent brand messaging
Podcasting
SEO
Certification
200 Hour Yoga Teacher Training
Timeline
Freelance Branded Content Writer
Mindbodygreen.com
03.2022 - Current
Copywriter
Bennd Yoga
12.2021 - Current
Freelance Content Writer
Chopra
12.2021 - Current
Freelance Content Writer
Vitapod
06.2021 - Current
No Degree - Ayurveda
Souther California University of Health Sciences
09.2020 - 08.2021
50 Hour Meditation Teacher Training
05-2020
Social Media Copywriter
Meg Richichi LLC
04.2020 - 10.2020
Freelance Content Writer
Yoga Journal
08.2019 - Current
Social Media Copywriter
The Healing Gallery
06.2019 - 04.2020
200 Hour Yoga Teacher Training
05-2019
Bachelor of Arts - Communications
College of Charleston
08.2016 - 05.2020