Gabrielle R. Cawley

Selected Projects:

The Genuine Foundation: Genuine Connect Conference, Houston, Texas

• Managed all aspects of conference of over 200 Attendees including: project plan, agenda and strategy, audience cultivation, secured celebrity keynote speaker, run of show, speaker and attendee outreach, registration management, website maintenance, graphic design, social media (with over 30 digital assets), catering and logistics, signage, attendee check in process, registration reporting, technical setup of registration and ticketing platforms, event website setup and maintenance, inbox management, purchasing, accessibility considerations.

NeuroX: Neurodiversity in the Workplace Meets AI Conference , New Brunswick, New Jersey

• Provided comprehensive guidance on all aspects (est.175 attendees) including project planning, technical support, marketing assets, purchasing needs and accessibility considerations.
• Designed conference program and presentation materials.
• Managed event content flow for the duration of the conference.

• Spearheaded employee communications for 5 Senior Level executives across multiple organizations at regional and global levels reaching audiences up to 12K employees.
• Provided guidance to executives to ensure successful personal branding while promoting employee culture and engagement.
• Responsible for communications development including change management, announcements, articles, blog posts, newsletters, customer success stories, communications plans and timelines.
• Collaborated with executives on all-hands meetings from content creation and presentation design to IT and logistical management.
• Advised on quarterly business reviews for SAP Board members including presentation design and data visualization.
• Led employee engagement initiatives such as employee survey follow-ups, FAQs, coffee corner meetings, employee spotlight articles, employee all hands meeting features and customer recognition promotion.
• Managed weekly employee Hot Topics curriculum, sourcing topics, expert speakers and overseeing technical aspects of the events.
• Orchestrated large-scale employee events across North America, with attendance exceeding 4K and budget over $600K, driving employee satisfaction and team building.
• Performed rollout of new internal social channel technology to employees.
• Performed additional responsibilities such as the development and design of Global KPI reports for executives utilizing SQL Server and Crystal reports enhancing data-driven decision-making and reducing manual reporting time for 6 regions and acted as administrator for organizational file share.

• Responsible for US Autism at Work program; media, marketing, events, social media and communications.
• Managed US program marketing budget, procurement, and vendor relationships for all internal and external events.
• Pioneered and led first Autism at Work Mentor program in North America.
• Collaborated on event management teams for 3 Autism at Work Summits hosting over 1.5K attendees in the US.
• Orchestrated annual Autism Acceptance Month events featuring local employers, non-profit organizations and benefit providers.
• Co-managed corporate events and relationships with the Philadelphia Eagles and Els for Autism.
• Coordinated high profile visits, including SAP Board members, customer executives, and government officials with Autism at Work program team.
• Produced first Autism at Work Global videos, directing filming across 8 locations.
• Contributed to curriculum development and design for 6-week Enterprise Readiness Academy.
• Hosted knowledge transfer sessions enabling SAP customers interested in launching Autism at Work initiatives.