Gaby Guyman

HQ Marketing, Creative Ops.

• Oversee the Digital Asset Management (DAM) system, ensuring files are properly organized, tagged, and easily accessible.
• Curate, source, and manage digital photography assets, ensuring brand consistency across marketing, e-commerce, and advertising campaigns.
• Collaborate with project managers, producers, and post-production teams to select compelling imagery for product pages, social media, and multi-channel brand initiatives.
• Review, edit, and optimize images for visual storytelling, ensuring alignment with brand guidelines, and industry standards.
• Maintain compliance with copyright regulations and digital rights management policies.
• Assist in production coordination for location and studio shoots, ensuring proper file organization and asset integration.

Virtual Contact Center Specialist, HQ.

Provided expert support to REI retail staff, or directly with REI customers, on all DTC and RSPU order challenges. This position leverages advanced knowledge of distribution processes and systems to resolve service issues while retaining sales, customers, and controlling expenses.

Senior Sales Specialist.

Utilized my product expertise and communication skills to promote REI’s priorities, and to deliver outstanding customer engagement and experience.

As a Senior Sales Specialist, I trained Sales Associates, accomplished the planning and execution of sales events, in-store experiences, as well as operational and administrative tasks that support daily department functions.

• Edited and curated large volumes of wedding photography, ensuring high-quality visual storytelling
• Managed photo selection, retouching, and color correction to enhance final image delivery
• Developed a structured archival system for digital assets, improving retrieval and storage efficiency
• Collaborated with photographers and videographers to ensure seamless post-production workflows