Gail Onat
Strategic Marketing executive
Fayetteville,NC
Summary
Dynamic marketing leader with a proven track record at SITA, specializing in strategic planning and global branding. Expertise in market analysis and customer experience strategy has led to significant growth and industry recognition. Strong public speaking and mentorship skills drive impactful results through innovative marketing solutions.
Overview
29
29
years of professional experience
Work History
Director of Corporate Marketing & Strategy
Bicakcilar Medical Devices
Fayetteville, NC
09.2017 - 09.2021
- Led global rebranding and strategic roadmap overhaul
- Developed 5-year strategic branding and customer experience plans
- Created digital value propositions and rebuilt corporate website
- Directed global PR, media relations, and stakeholder communications
- Supported R&D and product teams with market research and analysis
Instructor & Marketing Consultant
Various Universities & Corporations
, Global
01.2013 - 01.2017
- Delivered advanced B2B and digital marketing courses
- Specialized in ROI-driven marketing, aviation, healthcare, and tech sectors
Vice President of Global Marketing
EyeDPro (SaaS Start-Up)
Atlanta, GA
01.2007 - 01.2010
- Built strategic B2B channels and global licensing programs
- Rebranded company for international recognition
- Shifted culture to customer-centric focus; trained internal teams
- Led global PR, product launches, and trade show strategy
Principal Consultant
RKA Solutions Inc.
Atlanta, GA
01.2002 - 01.2006
- Founded consultancy focused on marketing department setup
- Guided startups and tech firms in product and business development
Director of Global Marketing & Business Solutions
SITA (Global Aviation IT Leader)
Atlanta, GA
01.1993 - 01.2001
- Managed $4M marketing budget across the Americas
- Spearheaded global branding, ERP/CRM implementation, and channel strategy
- Led competitive analysis, market intelligence, and team of 14
- Acted as company spokesperson and global conference presenter
Education
MBA - Marketing & Operations Management
American Intercontinental University
Atlanta, GA01.2005
BA & BSc - Business Administration (Marketing)
Bosphorus University (American Robert College)
Istanbul01.1974
Executive Certificate - Strategic Marketing
Harvard Business School
Skills
- Strategic planning and execution
- Global branding and marketing
- Market analysis and intelligence
- Customer experience strategy
- Public speaking and leadership
- Team leadership and mentorship
- Training and development
- Communication skills
Hobbies and Interests
- Reading, Writing, Researching
- Swimming, Walking
- Founder: The Power of Ethics Committee
Personal Information
Title: Strategic Marketing Executive Global B2B Growth Leader
Global Presentations
- Chair & Speaker, Digital Marketing for Medical Devices, San Diego, Minneapolis, 2019
- Keynote, State of the Air Travel Industry, ATA Conference, Vancouver, 2001
- Speaker, RFID & GPS Integration, Prague, Shanghai, Berlin
- Contributor, Executive Outlook, Integrated Solutions Magazine, 2008
Timeline
Director of Corporate Marketing & Strategy
Bicakcilar Medical Devices
09.2017 - 09.2021
Instructor & Marketing Consultant
Various Universities & Corporations
01.2013 - 01.2017
Vice President of Global Marketing
EyeDPro (SaaS Start-Up)
01.2007 - 01.2010
Principal Consultant
RKA Solutions Inc.
01.2002 - 01.2006
Director of Global Marketing & Business Solutions
SITA (Global Aviation IT Leader)
01.1993 - 01.2001
MBA - Marketing & Operations Management
American Intercontinental University
BA & BSc - Business Administration (Marketing)
Bosphorus University (American Robert College)
Executive Certificate - Strategic Marketing
Harvard Business School