Summary
Overview
Work History
Education
Skills
Timeline
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Gainette Haywood

Thomson,GA

Summary

Advertising professional with a decade of experience. A successful team player with excellent customer service skills and the ability to meet deadlines. Talented professional with demonstrated record of success in marketing management and campaign development. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

25
25
years of professional experience

Work History

Account Manager

Susan's Jewelry Design
Augusta, Georgia
09.2023 - 10.2024
  • Represented the organization at community events and public forums to promote its mission.
  • Collaborated with staff members to ensure operational efficiency of the organization.
  • Established fundraising strategies to increase financial support for programs and services.
  • Cultivated relationships with key stakeholders such as donors, volunteers, partners, and sponsors.
  • Created a marketing plan to increase awareness of the organization's activities in the community.
  • Managed personnel issues including recruitment, hiring, training, performance evaluation, and termination.

Digital Marketing Executive

Nerus Strategies
Oregon
05.2023 - 08.2023
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by [Number]%.

Sales Account Executive

ADT Security
Augusta, Georgia
10.2017 - 10.2020
  • Conducted sales calls to introduce products and services to potential customers.
  • Developed relationships with key decision makers in target accounts.
  • Researched customer needs and tailored solutions to meet those needs.
  • Analyzed competitor strategies, pricing, and offerings.
  • Prepared customized presentations for prospective clients.
  • Negotiated contracts with customers.
  • Created detailed reports on account status and performance metrics.
  • Identified new opportunities within existing accounts through cross-selling activities.
  • Maintained accurate records of all sales activities in CRM system.
  • Monitored industry trends and competitive landscape to ensure best practices were being utilized.
  • Attended trade shows and conferences as a representative of the company.
  • Penetrated new accounts and connected closely with decision-makers to close deals.

Thomson Chrysler Dodge Jeep

Internet Sales Representative
Thomson, GA
09.2012 - 10.2020
  • Built and strengthened relationships with new and existing accounts to drive revenue growth
  • Developed strong relationships with clients for repeat business, providing exceptional customer service and support.
  • Improved client retention rates by swiftly addressing concerns and providing personalized solutions.


  • Executed successful sales strategies to convert leads into customers.
  • Managed sales cycle to maintain solid customer base.
  • Skilled at working independently and collaboratively in a team environment.

Account Executive

Fort Gordon Signal
Waynesboro, GA
06.2011 - 05.2012
  • Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Streamlined account management processes for increased efficiency and improved client retention rates.
  • Collaborated with cross-functional teams to develop comprehensive marketing strategies, resulting in increased brand awareness and revenue growth.

Account Executive

Hearst Media
Augusta, GA
09.2008 - 07.2011
  • Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Negotiated contracts successfully, securing favorable terms for both the company and clients.
  • Delivered informative presentations to potential clients, showcasing the unique value of products or services offered.

Account Executive

Morris Communications
Augusta, Georgia
02.2005 - 08.2008
  • Cultivated relationships with key decision makers through regular client visits and follow-up calls.
  • Negotiated contracts with clients to ensure profitable outcomes for the company.
  • Provided timely customer service support to resolve any issues quickly and efficiently.
  • Created marketing materials, including brochures and presentations, to showcase products and services.
  • Collaborated with cross-functional teams such as finance, operations, legal, and marketing to identify new opportunities for growth.
  • Identified potential new customers through research of industry trends and competitive analysis.
  • Analyzed customer data to develop targeted campaigns that increased customer loyalty and retention rates.
  • Maintained accurate records of all sales activities using CRM software systems.
  • Generated weekly reports on sales performance against targets for upper management review.
  • Attended networking events to build relationships with potential customers.
  • Advised customers on best practices regarding product usage or maintenance procedures.
  • Drove sales of company products and services by meeting with customers using strategic and organized approach.

Owner

Columbia News-Times
Augusta, Georgia
10.1999 - 05.2005
  • Managed daily operations of business, including hiring and training staff.
  • Developed strategic plans to increase profitability and efficiency.
  • Identified new opportunities for growth, expansion, and diversification.
  • Created marketing campaigns to attract new customers.
  • Negotiated contracts with vendors and suppliers.
  • Oversaw budgeting and financial management.
  • Analyzed industry trends to develop competitive strategies.
  • Maintained relationships with existing clients by providing superior customer service.
  • Organized events such as trade shows and conferences.
  • Reviewed legal documents related to business operations.
  • Developed policies and procedures for the organization.
  • Provided direction and guidance to employees.
  • Monitored performance of personnel against goals set forth by the company.
  • Conducted performance reviews for employees on a regular basis.
  • Set pricing structures according to market analytics and emerging trends.
  • Developed and implemented successful sales strategies to meet business goals.
  • Hired and trained new department managers to increase team oversight and productivity.
  • Implemented successful business strategies to increase revenue and target new markets.

Education

Associate of Applied Science - Dental Assisting

Augusta Technical College
Augusta, GA

Skills

  • Google Analytics understanding
  • Mobile Marketing Tactics
  • Content Marketing Strategy
  • Team Recruiting and Hiring
  • Contract Negotiation
  • Salesforce CRM Software
  • Organizational Skills
  • Attention to Detail
  • Multitasking Abilities
  • Email marketing campaigns
  • Multichannel marketing
  • Search Engine Optimization
  • Relationship Building
  • Strategic Marketing
  • Product Promotion
  • Sales Forecasting
  • Pricing Strategies
  • Campaign Performance Tracking

Timeline

Account Manager

Susan's Jewelry Design
09.2023 - 10.2024

Digital Marketing Executive

Nerus Strategies
05.2023 - 08.2023

Sales Account Executive

ADT Security
10.2017 - 10.2020

Thomson Chrysler Dodge Jeep

Internet Sales Representative
09.2012 - 10.2020

Account Executive

Fort Gordon Signal
06.2011 - 05.2012

Account Executive

Hearst Media
09.2008 - 07.2011

Account Executive

Morris Communications
02.2005 - 08.2008

Owner

Columbia News-Times
10.1999 - 05.2005

Associate of Applied Science - Dental Assisting

Augusta Technical College
Gainette Haywood