Hi, I’m
Gajani Vivekanandan
Jaffna,Northern
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Summary
Dynamic professional with a proven track record, enhancing customer satisfaction and driving sales through strategic marketing and CRM management. Excelled in team leadership, demonstrating exceptional organizational skills and adaptability. Achieved significant customer engagement and revenue growth, leveraging digital branding strategies and social media campaigns.
Overview
8
years of professional experience
1
Certification
Work History
BEACON
Sales and Marketing Executive
05.2024 - 12.2024
Job overview
- Established strong relationships with key clients, resulting in repeat business and increased customer satisfaction.
- Increased sales revenue by developing and implementing strategic marketing plans tailored to business objectives.
- Managed sales promotions and marketing strategies on major social media platforms, driving customer engagement and lead generation.
- Implemented innovative promotional campaigns that led to a significant increase in new customer acquisition.
- Optimized customer database management systems using HubSpot CRM to enhance lead tracking and reporting capabilities.
- Analyzed and reported on key performance indicators (KPIs) to measure and demonstrate the success of marketing campaigns.
- Devised content strategies to effectively engage target audiences across digital channels.
- Created and managed social media campaigns to increase brand awareness and audience engagement.
- Produced engaging multimedia content, including graphics, videos, and blog posts, to enhance the user experience and drive traffic.
- Managed multiple social media platforms, achieving consistent audience growth and improved engagement rates.
HUSWELL | BEACON
Team Leader - Guest Experience
11.2023 - 05.2024
Job overview
- Set clear performance expectations for the team, monitored progress, and provided constructive feedback to ensure goal achievement.
- Delegated tasks based on individual strengths and expertise, empowering team members to excel in their roles.
- Conducted targeted coaching sessions to develop team skills, resulting in improved individual and overall performance.
- Streamlined internal processes and workflows, reducing project completion times and increasing efficiency.
- Created and implemented customer support manuals to standardize procedures and ensure consistent service quality.
- Transitioned the team to new CRM platforms, including training and onboarding for smooth adoption.
- Managed refunds and escalations, ensuring prompt and satisfactory resolution of customer issues.
- Improved customer satisfaction ratings by monitoring service quality and addressing concerns proactively.
- Collaborated across departments to resolve guest issues through cross-functional communication.
- Analyzed team performance metrics to identify improvement areas and optimize workflows.
HUSWELL | BEACON
Guest Support Agent
05.2023 - 11.2023
Job overview
- Delivered professional phone and email support with a consistently positive and empathetic tone.
- Resolved customer inquiries and complaints, enhancing satisfaction and fostering loyalty.
- Escalated critical issues promptly, ensuring rapid resolution of significant problems or business-impacting situations.
- Collaborated with account managers to handle sensitive client cases requiring personalized solutions.
- Conducted detailed research to diagnose technical issues and provide effective resolutions.
- Maintained comprehensive records of customer interactions for accurate tracking and follow-up.
- Utilized ticketing systems to manage customer requests, prioritize urgent needs, and ensure timely resolutions.
- Coordinated with cross-functional teams to address and resolve complex customer problems.
- Assisted guests with pre-check-in, check-in, and check-out processes, addressing accommodation-related inquiries and complaints.
- Engaged with booking platforms to resolve customer complaints and manage reviews effectively.
- Participated in ongoing training sessions to stay updated on new products and industry trends.
- Improved retention rates by following through on escalations and ensuring customer satisfaction.
Elzian Agro
Human Resources Executive Assistant
07.2023 - 01.2024
Job overview
- Coordinated company-wide events and team-building activities, boosting employee morale and collaboration.
- Supported recruitment by screening resumes, conducting phone interviews, and scheduling in-person interviews.
- Managed onboarding processes for new hires, ensuring smooth integration into company culture.
- Conducted new hire orientation, completing required paperwork and maintaining HR database records.
- Assisted in the successful implementation of a new HR software system, providing feedback during testing.
- Maintained confidential employee records, including performance evaluations, promotions, and terminations.
- Monitored employee attendance, addressing punctuality issues in accordance with company policies.
- Created and processed personnel action forms for hires, terminations, and title changes.
- Delivered administrative support, managing HR-related correspondence and maintaining accurate records.
Elzian Agro
Human Resources Intern
01.2023 - 07.2023
Job overview
- Assisted HR and recruiting teams by scheduling phone screens and on-site interviews to support hiring efforts.
- Supported resume screening, phone interviews, and tracking candidate progress to meet hiring goals.
- Coordinated company events alongside the HR team, contributing to team-building and employee engagement.
- Enhanced the employee onboarding experience by streamlining the orientation process and creating informative materials for new hires.
- Recorded and helped resolve employee complaints, promoting a healthy work environment and quick issue resolution.
- Contributed to the development of diversity and inclusion initiatives to promote a more inclusive workplace.
- Assisted in writing job postings and job descriptions for various platforms.
- Worked with departmental managers to understand hiring needs and provide suitable candidate recommendations.
- Created social media posts and wrote blogs related to HR, shared on company websites to promote brand presence.
Commercial Bank of Ceylon
Banking Intern
11.2016 - 05.2017
Job overview
- Assisted in opening new fixed and savings accounts for customers, ensuring accurate documentation and compliance with banking regulations.
- Scanned and updated customer details into the central database, maintaining data integrity and confidentiality.
- Organized and maintained internal files and records, ensuring easy retrieval and adherence to data protection policies.
- Assisted in providing debit cards and other requested banking services to customers, enhancing their banking experience.
- Assist updating the saving book, ensuring accurate transaction records and supporting financial reporting.
Education
Asia Pacific Institute of Digital MarketingSri Lanka
Digital Marketing Mastery Program from Digital Marketing
02-2025
University Overview
- Gained comprehensive knowledge of digital marketing strategies, including SEO, PPC, content marketing, social media marketing, email marketing, and affiliate marketing.
- Developed practical skills in using tools like Google Analytics, Google Ads, and social media platforms to create and optimize campaigns.
- Completed a capstone project, developing a full digital marketing campaign, from planning to execution, for real-world business scenarios.
Charted Institute of Personnel Management Sri Lanka
ACHRM from Human Resources Management
01-2024
University Overview
- Gained foundational knowledge in key HRM areas including recruitment and selection, performance management, training and development, compensation and benefits, and employee relations.
- Developed skills in workforce planning, designing and evaluating training programs, and handling labor relations.
- Gained practical experience in applying HRM concepts to real-world scenarios, improving organizational efficiency and employee satisfaction.
Skills
- CRM management
- Performance tracking
- Marketing plan development
- Sales presentations
- Social media advertising campaigns
- Organizational skills
- Adaptability and flexibility
- Decision-making
- Digital branding strategies
- Copywriting and editing
- Training and onboarding
Certification
- HubSpot Content Marketing Certification - HubSpot Academy.
- Inbound Sales Certification– HubSpot Academy.
- Google Ads Certification – Google. (Currently following)
Availability
See my work availability
Not Available
Available
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeGig WorkPart TimeWork Location
RemoteImportant To Me
Career advancementWork-life balanceCompany CultureFlexible work hoursPaid time offHealthcare benefitsPersonal development programsAccomplishments
- Supervised team of 12 staff members.
Languages
English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Timeline
Sales and Marketing Executive
BEACON
05.2024 - 12.2024
Team Leader - Guest Experience
HUSWELL | BEACON
11.2023 - 05.2024
Human Resources Executive Assistant
Elzian Agro
07.2023 - 01.2024
Guest Support Agent
HUSWELL | BEACON
05.2023 - 11.2023
Human Resources Intern
Elzian Agro
01.2023 - 07.2023
Banking Intern
Commercial Bank of Ceylon
11.2016 - 05.2017
- HubSpot Content Marketing Certification - HubSpot Academy.
- Inbound Sales Certification– HubSpot Academy.
- Google Ads Certification – Google. (Currently following)
Asia Pacific Institute of Digital Marketing
Digital Marketing Mastery Program from Digital Marketing
Charted Institute of Personnel Management
ACHRM from Human Resources Management
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