Vision-driven creative with a passion for crafting cinematic storytelling that cuts through the noise. As Founder & Creative Director of Shem First, I’ve directed and produced content for renowned artists (Mk.gee, Casper Sage, Chanel Beads, ML Buch, Hinder) and led high-impact photography campaigns for fashion brands. Previously, at Ackerman McQueen, I directed commercial campaigns for UnitedHealthcare, overseeing creative execution from ideation to final cut. Adept at leading teams, pitching bold concepts, and building visual identities that resonate. Constantly pushing creative boundaries, blending artistry with strategy to deliver work that’s not just seen—but felt.