GARRETT HOSSFELD
Commercial Operations Manager
Portland,OR
Summary
Dynamic leader and strategic problem solver with a proven track record in leveraging data-driven insights to facilitate cohesive execution across diverse teams. Extensive experience in the outdoor industry, focusing on enhancing brand experience through harnessing consumer insights. Committed to informing strategic direction and developing actionable plans that unlock new opportunities, drive revenue growth, and enhance brand value while ensuring streamlined and efficient operations.
Overview
13
13
years of professional experience
Work History
Commercial Operations Manager
VSSL
07.2024 - Current
- Led integrated GTM calendar and formal handoff processes across all sales channels, ensuring smooth transitions from brief through development, handoff, and after-action reporting.
- Owned end-to-end channel operations across all customer touchpoints, managing the systems, processes, and workflows that enabled consistent execution.
- Developed and executed strategic operational framework for international expansion, launching in 5 global regions while ensuring unified brand experience across distributor partners.
Sales Operations Manager
Snow Peak USA, Inc.
11.2023 - 07.2024
- Led integrated GTM development and cross-functional coordination across B2B, ECOM, and retail channels, achieving unified strategic plan and consistent execution across brand touchpoints.
- Led North America Apparel category strategy, synthesizing demand signals to shape assortments, craft forecasts, and drive aligned execution from seasonal sell-in through end-of-line.
- Developed and launched Canadian-focused operations and a decoration partner network, unlocking new market opportunities and scaling corporate sales.
- Collaborated with executive leadership to establish Global Compliance Committee, engaging contractors, industry peers, and internal business units on sustainability and legislative goals.
Customer Experience Manager
Snow Peak USA, Inc.
04.2022 - 11.2023
- Implemented Voice of Customer methodology, transforming insights into redesigned workflows and processes, delivering best-in-class customer experiences with consistent CSAT above 96%.
- Led CX leaders across Snow Peak global to overhaul the After Service Program, introducing unified reporting, escalation processes, parts program, and a repair partner network supporting North America operations.
Customer Service Representative / Floor Lead
Patagonia
Santa Cruz, CA
05.2019 - 04.2022
- Held progressive customer-facing and floor leadership roles across Santa Cruz, CA and Dallas, TX, before transitioning to remote customer service.
- Provided support in both remote and on-site environments
Cheese Buyer / Specialty Team Member
Whole Foods Market
Santa Cruz, CA
09.2013 - 07.2018
- Led cheese department strategy, overseeing purchasing, promotion development, activation scheduling, and merchandising, resulting in consistent sales goal achievement.
- Utilized KPIs and consumer insights to enhance product offerings through tailored assortments and seasonal rotations, driving stronger customer engagement.
- Won Norcal original pizza contest; Korean Kimchi Pizza added to all regional menus.
Education
Bachelor of Arts - Environmental Studies and Economics
University of California
Santa Cruz01-2018
Skills
Project Leadership
Customer Operations
Organizational management
Process improvements
Data analysis and translation
Websites
Accomplishments
Accepted into The Futurist Project Leadership Academy (2023 Cohort) - a selective program for emerging leaders shaping the future of the Outdoor Industry
Summited Kilimanjaro and the Grand Teton
Successful Home Gardener
Crew Chief Cascade Crest 100 and other Ultra Races
Timeline
Commercial Operations Manager
VSSL
07.2024 - Current
Sales Operations Manager
Snow Peak USA, Inc.
11.2023 - 07.2024
Customer Experience Manager
Snow Peak USA, Inc.
04.2022 - 11.2023
Customer Service Representative / Floor Lead
Patagonia
05.2019 - 04.2022
Cheese Buyer / Specialty Team Member
Whole Foods Market
09.2013 - 07.2018
Bachelor of Arts - Environmental Studies and Economics
University of California