Garrett Sielaff
Eagle,WI
Summary
Results-oriented Retail Sales Manager with over 8+ years’ experience managing national and strategic accounts and over 10+ years with customer facing experience. My success has frequently been recognized by multiple internal promotions and achievements throughout my professional career.
Overview
10
10
years of professional experience
Work History
Generac Power Systems
National Account Manager
01.2021 - Current
- Work to grow Home Standby Generator installation footprint with key National Retail Partners (Costco and Home Depot)
- Annual sales volume of $45M in Home Standby Generators and $180M in total installs for 2023; +5% YOY
- Manage installer base of over 300 dealers nationwide while strategically bringing on new dealers to sell Standby Generators within these programs
- Developed and launched new retail accounts in 2023 (ACE Hardware and Sam’s Club)
- Strategically align marketing campaigns both digitally and in-store to increase lead flow and raise conversion
Account Manager
01.2020 - 01.2021
- Develop and implement sales strategies to maintain and grow regional hardware account base (Blain's Farm and Fleet, Mills Fleet Farm and Orscheln Farm and Home)
- Annual sales volume of $5.2M in 2021; +10% YOY and +21% vs ‘19
- Meet with Demand Planning team on monthly basis to review forecasts and SIOP
- Partner closely with Product Management team, discussing new product opportunities and specific customer needs
Boelter Brands LLC
Key Account Sales Manager
01.2016 - 01.2020
- Manage and sell licensed product line to various national and regional accounts (Bed Bath & Beyond, Kohl’s, Green Bay Packers)
- Annual sales volume of $5M in 2019; +20% YOY
- Review online product catalogs for .com customers, strategically adding new products based on customers’ needs and expectations
- Increased .com business by 30% or more YOY since 2016, with revenues exceeding $1M in 2019
- Oversee outside sales rep based in New York, discussing strategy and direction for key catalog accounts while providing all item and pricing information for sales presentations
- Organize, travel and attend trade shows throughout the country to help promote product line to new and existing customers
Customer Service Representative
01.2014 - 01.2016
- Work with and service various customers and distribution channels such as regional and national chain stores, licensed sports retailers, department stores and off-price retailers
- Utilize various SAP functions to process and maintain new purchase orders from the point of order entry to customers specified ship date
Education
B.A. - Marketing
University of Wisconsin Milwaukee
Milwaukee, WI05.2012
Skills
- Sales Pipeline Management
- Account Management
- Revenue Generation
- Business Growth and Retention
- Strategic Planning
- Business Development
- Sales Presentations
Timeline
Generac Power Systems
National Account Manager
01.2021 - Current
Account Manager
01.2020 - 01.2021
Boelter Brands LLC
Key Account Sales Manager
01.2016 - 01.2020
Customer Service Representative
01.2014 - 01.2016
B.A. - Marketing
University of Wisconsin Milwaukee
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