Garrett Wellens
New York,NY
Summary
Advanced television expert with a record of exceeding performance goals and expectations. Recognized as a 40 Under 40 nominee and trusted programmatic subject matter expert. Strengths include programmatic execution, audience-focused strategy, and measurable results.
Overview
1
1
Certification
11
11
years of professional experience
Work History
Senior Client Partner
Netflix
New York, New York
04.2026 - Current
- Maintained and developed a $30MM book of business.
- Created innovative solutions to support Netflix's growth.
- Collaborated with product teams on five go-to-market strategies for Netflix.
- Sold programmatic and sponsorship solutions.
- Assigned to Dentsu.
Senior Sales Manager
Samsung Ads
New York, NY
04.2024 - 03.2026
- Develop and implement sales strategies to increase market share.
- Developed new business opportunities through in-depth research of potential clients and emerging markets.
- Identify and develop new markets for products or services.
- Manage and build relationships with DSPs, SSPS, resellers, and agency partners(Political, SMB, and Mid-market).
- Established and nurtured key client relationships while sustaining a loyal customer base.
- Suggest optimizations for clients using S-DSP and various DSPs.
- Work with product and engineering on ad-manager launch.
- Served as a subject matter expert for Publicis and political campaigns.
- 40 under 40 nominee for AAPC.
- 2024 quota attainment 257%.
- 2026 Q1 attainment 187%.
Director
Zeta Global
New York, NY
12.2022 - 03.2023
- NYSE: ZETA - A global leader in the MarTech/AdTech space. Zeta is a full-stack digital platform with patented AI and identity at its core. Zeta's CEO is David Steinberg, the former Apple CEO.
- Proficient in programmatic marketing clouds and providing valuable 1st Party Data solutions/insights to advertisers.
- Educated clients on the benefits of deterministic data versus probabilistic data, and predictive analytics.
- Developed knowledge of programmatic pipes to enhance advertising strategies., and the different types of digital identifiers.
- Strategically position path to conversion methods.
- Developed $1.5M in new addressable business (IPG).
- Introduced leadership to key decision makers at major holding companies.
Digital Account Executive
Gamut, Smart Media by COX Media Group
New York, NY
09.2021 - 12.2022
- Year to date performance: Q1=102%, Q2 =258%, Q3 = 123%, Q4 = 156%.
- Core Relationships with Publicis, CMI, Stagwell, Noble People, Known, VaynerMedia, GKV, Empower, and IPG.
- Political Relationships with Canal, Medium Buying, Del Cielo/SMG, Authentic, and GMMB.
- Leverage and position 3P data, ISPOT ACR to linear and digital investment teams.
- Prospected for new business to increase revenue within local investment teams.
- Brought strategic initiatives to market, IE: multi-cultural, and political positioning.
- Strategically position against DSPS, SSPS, and other major competitors in the marketplace.
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
- Attended client meetings and conferences as a company representative.
- Strategized with agency partners on innovative initiatives and trends.
Account Executive
Katz Television Group subsidiary of IHEARTMEDIA
02.2017 - 08.2021
- Negotiated rates for fortune 500 advertisers and tier 1 political candidates/issue groups on behalf of local broadcast, network(national), DSPs.
- Developed relationships in three key regions ( Atlanta, New York and Washington D.C.).by re-locating for the company.
- Handled a national list of over 7M a year on the odd years and over 20M a year for even years.
- Generated 7M in new digital business and helped take new digital products to market.
- Raised market share of business by pre/post selling events and providing immediate and best in class customer service.
- Created and maintained strong relationships with buyers, supervisors, and station managers.
- Managed agency and station expectations in a clear and efficient manner.
- Represented stations in LPM, Metered, and RPD+ markets( large and small designated market areas).
- Understanding of the different methodologies in video activation and the various nuances that clients face.
- Ability to distinguish Democratic and Republican shops and the different types of buying (data and programming).
Account Executive
Korean Broadcasting Network
05.2015 - 01.2017
- Developed new business skills by utilizing traditional methods of cold calling ( email, door to door, phone).
- In charge of integrating the American and Korean DMAS by selling audience over ratings/impressions.
- Worked with production teams to produce commercials.
- Responsible for bringing in new clientele and growing existing relationships.
- Negotiated contracts, closed agreements and supported sales team in new product launches.
Education
Manhattan College
Bronx, NYSkills
- Programmatic strategy
- Story pitching, negotiating and new business strategies
- DSP, SSP, ESP, CDP, CRM, DMP, NLP, AI and Ad Server
- Predictive Analytics, and AI
- 3P Data: ComScore, MRI Simmons, Cubiq, Experian,TransUnion, PlaceIQ, Adara, Dun & Brad-Street Crossix, IQVIA, L2 Deep-Root, NIelsen, and Tru-Optic
- Salesforce management
- Lead generation tools (Winmo, MediaRadar, Kantar, Zoom Info, SellerCrowd)
- Linear, OTT, CTV, Digital Audio, Programmatic, Cloud Services
- Ad tech certifications
- Artificial intelligence tools
- Slack, Jira, Teams, WideOrbit, Strata, Excel, PowerPoint
- Replit, and Base44
Certification
- Magnite: Advanced TV for Advertisers.
- Magnite University Certified: Audience Solutions.
- Magnite: A Buyers Guide to Connected TV.
- Trade Desk Edge Academy: The Future of the Open Internet
- Trade Desk Edge Academy Certified: Executive Program.
- Netflix Ad Suite
Timeline
Senior Client Partner
Netflix
04.2026 - Current
Senior Sales Manager
Samsung Ads
04.2024 - 03.2026
Director
Zeta Global
12.2022 - 03.2023
Digital Account Executive
Gamut, Smart Media by COX Media Group
09.2021 - 12.2022
Account Executive
Katz Television Group subsidiary of IHEARTMEDIA
02.2017 - 08.2021
Account Executive
Korean Broadcasting Network
05.2015 - 01.2017
Manhattan College