Garrett B. Miades
Philadelphia,PA
Summary
Results-driven Email and Marketing Automation specialist with 2+ years of experience driving engagement through thoughtful campaigns and automated workflows. Proven track record of increasing email channel conversion rates through targeted segmentation, compelling email design, and timely distributions. Skilled in Salesforce Lightening Experience and Account Engagement, with a strong understanding of CRM best practices and data management.
Overview
5
5
years of professional experience
Work History
Email and Marketing Automation Senior Associate
Macquarie Asset Management
05.2022 - Current
- Lead audience segmentation strategies within two separate Salesforce CRM instances totaling 200,000 records
- Manage client email strategy and technical builds in Account Engagement for four flagship programs
- Maintain and improve upon two HTML email templates with 50+ content blocks in Account Engagement.
Institutional Marketing Analyst
Macquarie Asset Management
05.2022 - 07.2023
- Manage a team on the quarterly production of a business-wide credentials deck including 100+ individual metrics
- Streamlined production of a bi-monthly simu-live webinar series garnering over 300 global attendees per event.
Brand Intern
Macquarie Asset Management
03.2021 - 09.2021
- Audited intranet sites and brand materials to consolidate MAM’s various asset businesses under one brand name.
Strategic Partnership Associate
Design Science Consulting Inc.
05.2019 - 01.2020
- Handled timelines as short as two weeks to find and schedule 60+ participants for in-person studies
- Operated within a Salesforce database containing over 50,000 contacts and leads.
Education
Bachelor of Science in Business Administration - Marketing
Drexel University
Skills
- Salesforce Lightening Experience
- Account Engagement (Pardot)
- Microsoft Office Suite
- AdMaster - Red Oak Compliance Solutions
- Workfront
- Atlassian - Jira, Confluence
- On24 Webinars
Outsideinterests
- Songwriter/live drummer for a touring rock band with three LPs.
- Open Water Diver Scuba certified.
Keyresults
- Increased owned marketable institutional audience from 11,000 to 24,000 contacts.
- Piloted personalized email sending to a global institutional population, doubling engagement in 3 of 4 regions.
- Designed and implemented email marketing strategy for company record-breaking Outlook 2024 campaign.
Timeline
Email and Marketing Automation Senior Associate
Macquarie Asset Management
05.2022 - Current
Institutional Marketing Analyst
Macquarie Asset Management
05.2022 - 07.2023
Brand Intern
Macquarie Asset Management
03.2021 - 09.2021
Strategic Partnership Associate
Design Science Consulting Inc.
05.2019 - 01.2020
Bachelor of Science in Business Administration - Marketing
Drexel University
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