Gary Hayes
Maineville,OH
Summary
Dynamic and innovative design professional with a proven track record of leading transformative projects that push creative boundaries. Expertise in fostering collaboration within teams to develop compelling visual communication strategies that resonate with target audiences. Recognized for reliability and adaptability in fast-paced environments, excelling in design software while providing impactful leadership to drive project success. Committed to translating visionary ideas into engaging designs that enhance brand identity and captivate stakeholders, consistently delivering exceptional results that exceed expectations.
Overview
41
41
years of professional experience
Work History
Senior Art Director
Innomark Communications
Fairfield, Ohio
10.2002 - Current
- Company Overview: Designers, engineers, and producers of pop displays, print and packaging.
- Spearheaded creative design, development, and execution of state-of-the-art visual solutions for displays, retail environments and packaging for Fortune 500 clients. Established conceptual and stylistic direction for marketing campaigns and corporate identity projects and helps direct the creative work of other graphic designers. Developed an atmosphere of creativity and design exploration within the department to foster innovative marketing impact over time. Developed high end creative 3D rendering solutions, collaborated with structural engineer team in process from conceptual sketches and graphic execution, sample prototyping, create final art layouts for print production to high-end 3-D renderings. Ability to design on the fly in a fast-paced environment and meet quick turn key deadlines.
- Key Accomplishments:
- Increase new revenue by 25% or $20M providing creative design solutions with 3D rendering and graphic representation to Fortune 500 clients including Pepsi, Brother, Tracfone, General Mills, P&G, Wal-Mart, and Finish Line.
- Won Gold Outstanding Merchandising Award (OMA) Display of the Year Award, recognized as highest honor in display industry for design, for in-theater display for The Simpson’s Movie by 20TH Century Fox. Met with corporate retail buyers focused on providing cost savings benefit analysis of LED lighting which resulted in converting two prospects to LED customers.
- Secured prime retail space for Pepsi by appealing to store managers and featuring interactive elements engaging consumers with an effective shopper’s market experience which included using lights, motion, sensor motions, and spinners, to create Gold OMA Award winning consumer in-store interactive experience for Pepsi-Cola’s “Scare Up a Party” increasing Pepsi-Cola sales by 5% for the season.
- Built IAMS brand equity with veterinarians and consumers and generated trial samples for new pet owners by designing sales kit packing system.
VP of Creative Services
STM Graphics
Dallas, TX
12.2000 - 08.2002
- Company Overview: Creative design firm.
- Led and managed on strategic direction for creative design, sales, and production operations for 30+ employees. Led 3D visual merchandising and communications for consumer brand clients in areas of large format graphics, POP displays, Fleet Vehicle Graphics and retail environments. Built, managed, and developed design team. Drove close co-creative and collaborative working relationship with key business partners on all creative marketing solutions. Mentored team to develop impactful, breakthrough campaigns and experiences that delivered business results and adhered to brand identity.
- Key Accomplishments:
- Drove new business through market analysis and innovative strategy development and launching cost center and new business venture providing creative services for print manufacturers increasing revenue by $2M.
- Generated new business revenue which increased profit margins by 15% allowing the business opportunities for additional growth and profitability.
- Expanded digital capabilities of company by initiating and implementing large format fleet graphics.
- Drove new business model to initiate migration toward new technological advances in digital printing focused on results.
Product Development Manager
Integra Color Group
Mesquite, TX
01.1985 - 01.2000
Creative Designer and IT Network Specialist
Pratt Corporation
Indianapolis, IN
01.1985 - 01.2000
Advertising Manager
Cato Oil / Kerr McGee
Oklahoma City, OK
01.1985 - 01.2000
Art Director
Semasys
Oklahoma City, OK
01.1985 - 01.2000
Education
Bachelor of Arts - Advertising Design
Oklahoma Christian University
Ok. City, OK01.1985
Skills
- Strategic operational oversight
- Proficient in strategic leadership
- Staff training programs
- Experienced in developing 2D and 3D visual concepts
- Skilled in product design
- Innovative packaging design
- Presentation design expertise
- Print-ready artwork preparation
- Point-of-sale merchandising
- Consumer engagement marketing
- Retail space interior design
- Workflow improvement
- Effective project oversight
- Procurement sourcing
- Brand identity development
- Skilled in critical thinking
- Operational knowledge in production
- Prototyping and mock-up creation
- Sales and marketing collaboration
- Experience in container design and packaging
- Network architecture design
- Product design expertise
- Business unit development in startups
- Print design
- Deadline management
- Visual storytelling
Accomplishments
- Increase new revenue by 25% or $20M providing creative design solutions with 3D rendering and graphic representation to Fortune 500 clients including Pepsi, Brother, Tracfone, General Mills, P&G, Wal-Mart, and Finish Line.
- Won Gold Outstanding Merchandising Award (OMA) Display of the Year Award, recognized as highest honor in display industry for design, for in-theater display for The Simpson’s Movie by 20TH Century Fox. Met with corporate retail buyers focused on providing cost savings benefit analysis of LED lighting which resulted in converting two prospects to LED customers.
- Secured prime retail space for Pepsi by appealing to store managers and featuring interactive elements engaging consumers with an effective shopper’s market experience which included using lights, motion, sensor motions, and spinners, to create Gold OMA Award winning consumer in-store interactive experience for Pepsi-Cola’s “Scare Up a Party” increasing Pepsi-Cola sales by 5% for the season.
- Built IAMS brand equity with veterinarians and consumers and generated trial samples for new pet owners by designing sales kit packing system.
Timeline
Senior Art Director
Innomark Communications
10.2002 - Current
VP of Creative Services
STM Graphics
12.2000 - 08.2002
Product Development Manager
Integra Color Group
01.1985 - 01.2000
Creative Designer and IT Network Specialist
Pratt Corporation
01.1985 - 01.2000
Advertising Manager
Cato Oil / Kerr McGee
01.1985 - 01.2000
Art Director
Semasys
01.1985 - 01.2000
Bachelor of Arts - Advertising Design
Oklahoma Christian University