Gary Jones
Sugar Land,TX
Summary
An ambitious, driven, experienced product management professional with over 16 years experience in the Energy industry, most recently with product marketing in the commodity risk management sector. I possess vast experience with product marketing, product management, technical sales, customer support and product training . In addition, extensive domestic and international travel during my career supporting customers globally. A successful, motivated and goal-orientated individual possessing excellent verbal, written and presentation communication skills enhanced over my career with product marketing, sales presentations, technical product training and support and customer account management. I have achieved personal objectives as demonstrated by successful completion of my key tasks within my current and previous roles, and vast experience of working in the Energy sector.
Overview
20
20
years of professional experience
1
1
Certificate
Work History
Product Marketing Manager
Mobius Risk Group
04.2023 - 02.2024
- Developed robust marketing messagning and plans to support strategic company goals.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Develop and coordinate collateral material (web, digital and papser formats).
- Coordinated with design and media teams to develop high-quality creative assets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Responsible for delivering actionable CRM insight.
- Supported sales efforts with timely collateral development, ensuring that they always had up-to-date information about product offerings.
- Increased product awareness by developing and executing targeted marketing campaigns.
- Created product positioning and messaging to differentiate products in market and expand visibility.
- Communicated value and position to sales team and developed tools to support selling process.
- Performed thorough market research and competitive analysis to understand and effectively communicate product value proposition.
- Assessed new product specifications to meet client needs.
- Offered pricing and feature recommendations to management and cross-functional teams.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Self-motivated, with a strong sense of personal responsibility.
- Proven ability to learn quickly and adapt to new situations.
- Skilled at working independently and collaboratively in a team environment.
Product Management
INOVA Geophysical
10.2020 - 04.2023
- Member of INOVA team responsible for development of product line based on competitor and industry analysis
- Analyze the territory/market's potential and determine the value of existing and prospective customers' value to the organization
- Engage with current and prospective clients on product features, user feedback, future requirements
- Perform market and industry research including sales, market share, revenues, product specifications, industry results and trends
- Support Sales team with product quotations, client requirements, tender documentation
- Support marketing team with product promotions, social media presence, tradeshow participation, product demonstrations
- Work with both INOVA Engineering and stakeholders product roadmaps, customer feedback, competitor activity
- Ensure the design and development of branding; marketing and sales initiatives are consistent with corporate branding guidelines and campaigns.
Technical Sales and Marketing Manager
INOVA Geophysical
07.2015 - 10.2020
- Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory/market segment, in order generate new business for the organization's products/services
- Provide technical demonstrations of product features and functionality to existing and prospective clients
- Oversee the development of the annual marketing plans in conjunction with the sales department
- Responsible for the supervision of the marketing staff and outside contractors/vendors
- Ensure the design and development of marketing programs and initiatives are consistent with corporate branding guidelines and campaigns
- Managed company participation at annual worldwide conferences and tradeshows
- Management and administration of the departmental budget, 500K per annum
- Successfully implemented a new company website on-time and within budget
- Managed company website social media platforms, exponentially growing audience and presence significantly year-on-year.
Technical Sales and Training Respresentative
INOVA Geophysical
06.2014 - 07.2015
- Analyzed the territory/market's potential and determines the value of existing and prospective customers' value to the organization
- Established, developed and maintained business relationships with current customers and prospective customers in the assigned market segment to generate new business
- Responsible for direct sales to customers, with multi-million dollar revenues achieved
- Analyzed, developed and delivered quotations and proposals by assessing client's needs and specifications
- Provide management support to the training team and assist with the coaching and development of team.
Technical Training Supervisor
INOVA Geophysical
07.2011 - 06.2014
- Responsible for the planning, development, implementation and delivery of technical training programs
- Successfully designed and implemented a Customer Support portal, allowing customers to access software, product documentation and support
- Prepared lesson plans and development of documentation from engineering field service observations, and system hands-on experience
- Conducted technical training courses for customers and or employees in the installation, setup and use of INOVA seismic acquisition systems.
Field Support Engineer
INOVA Geophysical
07.2006 - 07.2011
- Responsible for both on and off site support, for INOVA products
- Including client training, support, including extensive worldwide travel to customer sites
- Part of system test team responsible for assisting in bringing products to market.
Systems Support Engineer
Motorola UK Limited
04.2004 - 07.2006
- Responsible for the system configuration, testing and maintenance of new large scale mission-critical TETRA radio networks, for Government and Emergency Service customers in the United Kingdom
- System was largest private radio network in the world at that time
- Full-time employment after College internship.
Education
BEng 2:1 Electronic & Computer Engineering -
Napier University
Edinburgh, Lothian07.2005
Skills
- Product Development
- Website design and administration
- Marketing campaign development
- Customer Relationship Management (CRM)
- Digital Marketing
- Software as a Service (SaaS)
- Competitive Analysis
- Social Media Marketing
- Marketing campaign development
- Pricing strategy
- Creative and Innovative
- Product Launches
- Product Marketing
- Go-to-Market Plans
- Content Development
- Campaign Performance Tracking
- Product Promotion
- SEO Optimization
- Product Positioning
- Brand Development
- Data Analytics
- Web Analytics
- Lead Generation Campaigns
- MS Office Suite
Certification
- Certified Product Owner, Scrum.org
- Salesforce Certified Administrator, Salesforce, (Currently studying for exam)
- HubSpot CMS Academy certifications
- Webflow website development
Timeline
Product Marketing Manager
Mobius Risk Group
04.2023 - 02.2024
Product Management
INOVA Geophysical
10.2020 - 04.2023
Technical Sales and Marketing Manager
INOVA Geophysical
07.2015 - 10.2020
Technical Sales and Training Respresentative
INOVA Geophysical
06.2014 - 07.2015
Technical Training Supervisor
INOVA Geophysical
07.2011 - 06.2014
Field Support Engineer
INOVA Geophysical
07.2006 - 07.2011
Systems Support Engineer
Motorola UK Limited
04.2004 - 07.2006
BEng 2:1 Electronic & Computer Engineering -
Napier University
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