Gaurav Singh Bisht
Lucknow,Uttar Pradesh
Summary
Highly-motivated employee with desire to take on new challenges. Passionate about marketing and committed to continuous improvement ,Strong worth ethic and adaptability. Adept at working effectively and quickly mastering new skills. Proven track record in managing high-profile campaigns, driving audience engagement, and enhancing brand visibility.
Overview
5
5
years of professional experience
Work History
Paid Media Analyst
Adlift Marketing Pvt. Ltd.
04.2023 - Current
- Oversaw daily operations of 4 accounts with combined annual budget of ₹65 Lakh.
- Assist the Account Manager in day-to-day operation of clients and Developed and implemented paid media campaigns across multiple channels
- Coordinated with creative teams to produce engaging visual ads tailored to target audiences.
- Working on media plan and strategy for B2B and D2C accounts
- Monitored competitor activity and adjusted campaigns accordingly
- Monitored industry trends in order to identify new opportunities for growth.
- Conducting keyword research and identifying the high performing keyword, which can help in campaign optimization
- Optimized campaigns in real time to maximize efficiency of spend
- Provided regular reports on campaign performance metrics such as CTR, CPC, CPA and ROAS
- Performed A and B testing of ad copy and creative assets across different platforms.
- Conducted comprehensive audience research to tailor media efforts for maximum impact.
Social Media Executive
Edugorilla
05.2022 - 11.2022
- Owned social media presence across Instagram, Facebook, and LinkedIn with 3-4 posts a day for the company
- Creating lead generation ads on Facebook and maintaining the database of leads
- Assisted and collaborated on all social media campaigns of the company by creating templates and plans of action ahead of time as well as obtaining timely approval
- Working on the On-Page and Off-Page of the company
- Posted social content, engage with followers, and contributed to the growth of combined social media platforms
- Created images and videos for social media platforms on a daily basis as part of Increasing user engagement on Instagram.
Digital Marketing Intern
SEOCZAR IT Services Pvt. Ltd.
01.2022 - 03.2022
- Working Knowledge of Link Building Techniques (Back Link)
- Worked on Form Submissions, Article Submissions, Directory submissions, and Social Bookmarking
- Worked on Off-Page and On-Page SEO
- Knowledge of SEO Tools like AHREFs, Moz
- Proficient in Creating Posts on Facebook, Instagram, and LinkedIn
- Handled Company's Online Presence and Monitored
Assistant Acquisition Manager
Kotak Mahindra Bank
07.2021 - 01.2022
- Appointed as the Assistant acquisition manager and developed sales & marketing strategy
- Meeting quarterly sales targets of CASA set by the Business sales manager
- Customer acquisition through CRM Software (KSC) and Open Market.
Intern
Amul
05.2020 - 07.2020
- In-depth analysis of the digital presence of Amul as compared to their competitors (Country Delight)
- Impact of covid-19 on the dairy industry and Amul
- Developed a contingency plan for Amul
- Analysis of data collected by questionnaire and customer reviews through google forms circulated on different social media platforms.
Education
PGDM - Marketing and Finance
JAIPURIA INSTITUTE OF MANAGEMENT
05.2021
B.com - Commerce
UNIVERSITY Kanpur
05.2018
Skills
- Competitor Analysis
- Creative Direction
- Keyword Research
- Audience Targeting
- Performance reporting
- Campaign optimization
- Campaign Development
- Multitasking
- Time management abilities
- Conversion tracking
- Strategy Development
- Target audience research
- Media Plan
Accomplishments
- Employee of the year 2023
Brands Worked On
- Andamen(D2C)
- Sinch(B2B)
- KingKoil(B2B)
- Relfood(B2C)
Timeline
Paid Media Analyst
Adlift Marketing Pvt. Ltd.
04.2023 - Current
Social Media Executive
Edugorilla
05.2022 - 11.2022
Digital Marketing Intern
SEOCZAR IT Services Pvt. Ltd.
01.2022 - 03.2022
Assistant Acquisition Manager
Kotak Mahindra Bank
07.2021 - 01.2022
Intern
Amul
05.2020 - 07.2020
B.com - Commerce
UNIVERSITY Kanpur
PGDM - Marketing and Finance
JAIPURIA INSTITUTE OF MANAGEMENT
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