Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
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George Blue Russell

Haleyville,Alabama

Summary

Product Specialist and Sales/Marketing Representative with extensive experience in the Manufactured Housing Industry, excelling in product demonstrations, client engagement, and market expansion. Proven success in growing customer bases, managing product portfolios, and delivering impactful presentations. Brings strong strategic positioning and product launch expertise.

Overview

24
24
years of professional experience

Work History

Director of Sales

Precision Alloy and Supply
07.2023 - 08.2024

Brought in to develop the manufactured home market with the existing welding lines and build a flooring program as another facet of the business. I was able to set up accounts with several top vendors in the flooring and tile industry.

* Daltile

* Mohawk

* Grayton Products

* The Tile Doctor

* GoBoard (Johns Manville)

Product Specialist

Patrick Industries
07.2021 - 07.2023
  • Supported sales representatives during client meetings by providing expert knowledge on specific features or functionalities of the given product line.
  • Trained and provided coaching to junior team members.
  • Boosted customer retention by providing exceptional product support and addressing user concerns.
  • Spearheaded successful product launches, generating widespread brand awareness and interest from potential customers.
  • Researched product's technical specifications and accurately communicated information.
  • Increased market share with strategic product positioning and competitive analysis.
  • Delivered presentations at industry conferences, elevating brand visibility and product awareness.

Sales/Marketing Representative

Basic Components, Inc.
06.2014 - 06.2021

Responsibilities included growing the customer base and market share within the Southeastern region for the Manufactured Housing Industry.

*Conducted presentations with hands on demonstrations

*Worked Closely with the different product line vendors

*Some of the lines was responsible for include, DALTILE, MSI

Hamilton Drywall Products, Henkel Coatings and CTC Adhesives

* Grew the Alabama, Georgia and Florida markets by 100%

* Developed relationships with the customers

Sales Representative/Sales Service Center Manager

Daltile Corporation
06.2000 - 09.2013

Responsibilities as a Sales Representative included growing the dealer base, developing sales promotions and brand marketing.

* Increased sales volume by adding 100+ accounts in the Alabama Territory.

* Negotiated prices,terms of sales and service agreements.

* Contacted new and existing customers to discuss how their. needs could be met through specific products and services.

* Quoted prices,credit terms and other bid specifications.

* Selected the correct products based on customer needs, product specifications and applicable regulations.

* Built relationships with customers to promote long term business growth.

* Excelled in sales and margin growth.

* As the SSC Manager, increased sales team goals by 125%

Education

Bachelor of Arts - Public Relations/Marketing

University of North Alabama
Florence, AL

Skills

  • Customer Engagement
  • Product Training
  • Product Launches
  • Pricing strategy
  • Proficient at Product Presentations

Additional Information

I am currently a 2nd term Haleyville City Councilman

Past President of the Alabama Suppliers Association (Manufactured Housing)

Board Member of the Haleyville Water Works

Timeline

Director of Sales

Precision Alloy and Supply
07.2023 - 08.2024

Product Specialist

Patrick Industries
07.2021 - 07.2023

Sales/Marketing Representative

Basic Components, Inc.
06.2014 - 06.2021

Sales Representative/Sales Service Center Manager

Daltile Corporation
06.2000 - 09.2013

Bachelor of Arts - Public Relations/Marketing

University of North Alabama
George Blue Russell