Gebriel Roberson
Tucson,USA
Summary
Looking to improve my skills in digital marketing and retail analysis where I can utilize my skills and experience to better the company and enhance the team environment.
Overview
3
3
years of professional experience
Work History
Retail Data Analyst
Terry J. Lundgren Center for Retailing
Tucson, AZ
01.2026 - Current
- Conducted sales, social media, and heat-tracking analyses to identify consumer behavior patterns and support shopping behavior insights
- Planned lab events and collaborated with colleagues to understand retail logistics and merchandise assortment
- Prepared Biweekly reports to vendors indicating product performance and recommendations
YouTube Content & Channel Manager
Online
07.2023 - Current
- Produced and published original music content, reaching 1,000 subscribers, 4,127 watch hours, and 289K lifetime views, resulting in improved traffic to E-commerce producer page
- Used Google Trends, engaged with viewers, and collaborated with other creators via social media & email marketing, resulting in audience retention, channel growth, and relevancy
- Utilized VidIQ and YouTube Analytics to monitor and improve KPI’s such as click-through rate, SEO rankings, and average viewer duration, resulting in optimized video performance
Inventory Stocker
Dollar Tree
Tucson, AZ
03.2023 - 05.2023
- Analyzed store logistics, isles, and departments, resulting in proficient stocking and vast knowledge of store layout, and flow of inventory
- Assisted customers with various needs, providing personalized support to locate items, answer inquiries, and resolve issues, resulting in a positive shopping experience and consistent customer satisfaction
- Applied positive attitude towards peers and customers to strengthen/retain relationships
Education
Bachelor of Science - Retailing and Consumer Science
University of Arizona
Tucson, AZ05-2026
Skills
- Google Analytics
- Word
- Excel
- Teams
- Youtube Analytics
- SPSS (Statistical Analysis)
- Amoobi (Heat-Tracking Tool)
Timeline
Retail Data Analyst
Terry J. Lundgren Center for Retailing
01.2026 - Current
YouTube Content & Channel Manager
Online
07.2023 - Current
Inventory Stocker
Dollar Tree
03.2023 - 05.2023
Bachelor of Science - Retailing and Consumer Science
University of Arizona