Geena Cha
Sanger,CA
Summary
Results-driven Public Relations Specialist with over a decade of experience in developing strategic communication plans and executing successful media campaigns. Skilled in fostering media relationships and coordinating public events to raise awareness and drive engagement.
Overview
2
2
Languages
1
1
Certification
32
32
years of professional experience
Work History
Public Relations Specialist
HmongUSA TV
2513 E Lamona Ave
11.2011 - Current
- Cultivated relationships with media outlets, resulting in increased coverage of organizational initiatives.
- Wrote and edited press releases, articles, and promotional materials to ensure consistent messaging across platforms.
- Developed and implemented strategic communication plans to enhance brand visibility and engagement.
- Coordinated public events and campaigns that raised awareness of cultural issues within the community.
- Analyzed campaign performance data to identify areas of improvement and optimize future PR efforts.
- Assisted with marketing strategy development to increase public awareness and customer engagement.
- Managed service projects from start to finish by finding partners, making detailed plans, and executing projects.
- Streamlined internal processes by implementing project management tools, improving team efficiency and productivity.
- Enhanced brand visibility by executing strategic media campaigns and utilizing social media platforms.
- Produced and distributed brochures, newsletters and press kits.
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Developed comprehensive media outreach plan to increase visibility of organization in local, regional and national markets.
Operation Manager
Benchmark Mortgage and Loans
191 W Shaw Ave
06.2004 - 02.2011
- Developed and executed strategic initiatives to optimize loan processing workflows.
- Streamlined operations by implementing process improvements that enhanced overall efficiency.
- Led cross-functional teams to enhance customer service delivery and satisfaction metrics.
- Analyzed operational data to identify trends, improve decision-making, and drive performance enhancements.
- Coordinated resource allocation across departments to maximize productivity and minimize costs.
- Collaborated with executive leadership on strategic planning initiatives to drive business growth.
- Ensured compliance with industry regulations and company policies, mitigating potential risks.
- Developed comprehensive training programs for staff, enhancing team performance and skill sets.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
Administrative Assistant
Infant Of Prague Adoption Service
Fresno, CA
01.2001 - 06.2004
- Managed scheduling for meetings and appointments, optimizing time management for team efficiency.
- Assisted in preparing reports and presentations for stakeholder meetings, improving clarity and engagement.
- Developed filing systems for confidential adoption documents, enhancing data organization and retrieval accuracy.
- Coordinated communication between adoptive families and agency staff to ensure seamless information flow.
- Assisted in preparation of financial reports, gathering data that contributed to budgeting accuracy.
- Handle all Accounts Payable and Accounts Receivable, Financial reports for Boards
Controller
Kirkwood Home Interiors
Fresno, CA
06.1994 - 01.2001
- Managed cash flow forecasting, identifying trends and informing strategic financial decisions.
- Developed and implemented budgeting strategies to optimize resource allocation across departments.
- Streamlined accounting procedures, enhancing efficiency and reducing processing time for month-end closes.
- Led financial reporting processes, ensuring adherence to GAAP and accuracy of statements.
- Oversaw accounts payable and receivable functions, maintaining strong vendor relationships and timely payments.
- Completed journal entries, reconciliations, and account analysis to prepare quarterly financial documents and general account management.
- Prepared balance sheets, cash flow reports and income statements.
- Provided insightful financial analysis to support the executive team in making informed business decisions.
- Managed budgeting process, aligning departmental budgets with organizational goals and monitoring performance against targets.
- Mitigated risk by implementing internal controls and safeguards for revenues and expenditures.
Education
Master of Science - Business Administration And Management
College of New Rochelle
New Rochelle, NY06-2003
Bachelor of Science - Cost Accounting
College of New Rochelle
New Rochelle, NY06-1992
Associate of Science - Computer Engineering
Tarrant County College
Fort Worth, TX06-1988
Skills
- Communication development
- Media relations
- Media training
- Campaign management
- Fundraising
- Project management
- Problem solving
- Team management
- Problem solving
- Time management
- Organizational skills
- Attention to detail
- Effective communication
- Problem-solving
- Teamwork and collaboration
- Team collaboration
- Adaptability and flexibility
- Team leadership
- Self-motivation
- Excellent communication
- Industry standards
- Reliability
- Professionalism
- Community outreach
Certification
- Licensed - P & C Broker License, Life, Annuity, Health, Personal Lines with California Department of Insurance
- Licensed - Series 6 and 63, Security with FINRA
- Licensed - Real Estate Agent with California Department of Real Estate
Languages
English
Full Professional
Hmong
Native or Bilingual
Timeline
Public Relations Specialist
HmongUSA TV
11.2011 - Current
Operation Manager
Benchmark Mortgage and Loans
06.2004 - 02.2011
Administrative Assistant
Infant Of Prague Adoption Service
01.2001 - 06.2004
Controller
Kirkwood Home Interiors
06.1994 - 01.2001
Master of Science - Business Administration And Management
College of New Rochelle
Bachelor of Science - Cost Accounting
College of New Rochelle
Associate of Science - Computer Engineering
Tarrant County College