Geetha Sivaraman
Orange County,CA
Summary
Data, Analytics, and AI leader with 20+ years of experience leading enterprise transformation across consumer, digital, technology, and financial services organizations. Proven Success establishing data-driven operating models, enabling customer-centric growth strategies, and building scalable analytics capabilities that support executive decision-making. Known for developing high-performing teams, influencing cross-functional stakeholders, and delivering measurable business impact through strategic investments in data, analytics, and AI.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Senior Manager, Data Engineering & Analytics
Taco Bell (Yum! Brands)
Irvine, California
05.2022 - Current
- Lead enterprise data and analytics strategy supporting customer engagement, loyalty, restaurant operations, workforce insights, and AI-enabled transformation.
- Established Customer 360 capabilities by integrating 20+ customer, loyalty, transaction, and engagement data sources.
- Partner with Marketing, Digital, Operations, Finance, and Technology leaders to align data investments with strategic business priorities.
- Champion AI adoption and modern ways of working to accelerate delivery, improve decision-making, and unlock business value.
- Manage a $2M+ portfolio of strategic investments, vendor partnerships, and transformation initiatives.
Senior Engineering Manager
CareerBuilder
Irvine, California
11.2015 - 04.2022
- Led global Data Engineering and Analytics teams supporting enterprise reporting, business intelligence, and data transformation initiatives.
- Directed modernization programs that reduced operating costs by 40% while improving scalability and business agility.
- Built self-service analytics capabilities that expanded access to trusted insights across the organization.
- Partnered with executive leadership to align data investments with growth and operational objectives.
Principal, Data Warehouse & Business Intelligence
Marvell Semiconductor
Aliso Viejo, California
06.2014 - 03.2015
- Served as a Subject Matter Expert (SME) in Data and Analytics, partnering with Sales, HR, Marketing, and OEM teams to define, structure, and optimize business-critical datasets supporting enterprise decision-making.
- Led cross-functional initiatives to establish key performance indicators and architect executive dashboards, delivering actionable insights to leadership and operational teams across global business units.
- Guided data engineering and business intelligence teams, promoting best practices in data governance, reporting standards, and analytics delivery within a high-availability enterprise environment.
- Drove enterprise-wide alignment on data definitions, KPI standards, and reporting consistency, strengthening trust, adoption, and business value of analytics solutions.
Senior Analyst, Data & Business Intelligence
Hyundai Capital America
Fountain Valley, California
08.2011 - 06.2014
- Contributed to enterprise-wide data modernization initiatives that strengthened the organization's analytics capabilities and reporting infrastructure.
- Recognized as Employee of the Year for leadership in data transformation and the implementation of governance frameworks supporting critical loan and lease performance metrics.
- Delivered operational improvements that reduced processing times by 70%, enabling faster access to insights and more efficient business decision-making.
Data & BI Consultant
TaylorMade Golf Company (TMax Gear)
San Diego, California
08.2010 - 08.2011
- Led strategic BI and data warehouse initiatives supporting sales, marketing, and operations, enabling data-driven decision-making across the organization.
- Architected scalable reporting based on data from ERP and analytics solutions that improved KPI visibility, reporting efficiency, and executive decision support.
- Collaborated with senior business leaders to translate business requirements into enterprise analytics capabilities, driving measurable improvements in operational performance.
Senior Member Technical Staff
Oracle
Bengaluru, India
10.2009 - 08.2010
- Served on Oracle's Database Product Engineering team, contributing to the successful delivery of Oracle Database 10g, 11g, and 12c releases used by global enterprises to power mission-critical applications.
- Led development and quality initiatives for core database components, improving product reliability, scalability, and performance across multiple major releases.
- Collaborated across globally distributed engineering teams of 100+ product developers, architects, and QA engineers to deliver major database releases.
Data Consultant
Tata Consultancy Services
Cincinnati, Ohio
01.2005 - 01.2009
- Delivered enterprise data warehouse and analytics solutions for leading financial services organizations, including MoneyGram International, Citibank, and Bank of America, supporting business operations serving millions of customers globally.
- Developed data integration and reporting solutions processing high-volume financial transactions, improving data quality, reporting accuracy, and operational efficiency.
- Contributed to large-scale client transformation programs, partnering with business and technology stakeholders to deliver enterprise analytics capabilities.
Education
Bachelor of Engineering (B.E.) - Electrical & Electronics Engineering
Anna University
Executive Education - Data Strategy: Leveraging Data as a Competitive Advantage
UC Berkeley Haas School of Business
01-2026
Skills
- Enterprise Data Strategy
- AI Enablement and Adoption
- Customer 360
- Personalization
- Data Governance
- Digital Transformation
- Executive Stakeholder Management
- Organizational Leadership
- Portfolio Management
- Change Leadership
- Strategic planning
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
- Data-driven decision making
- Data analytics
- Cross-functional communication
- Talent development
- Budget oversight
- Resource allocation
- Teamwork and collaboration
Accomplishments
- Developed and led high-performing global data and analytics organizations, driving enterprise data strategy, platform modernization, and business alignment across multiple functions.
- Led large-scale data transformation programs that modernized data ecosystems, improved operational performance, and strengthened executive decision support capabilities.
- Championed AI leveraged development, automation, and adoption that accelerated digital transformation and embedded data-driven decision-making throughout the organization.
- Delivered Customer 360 solutions integrating diverse enterprise data sources, enabling targeted personalization, loyalty growth, and deeper customer insights.
Certification
- AWS Solution Architect
- Oracle Certified Professional
- Sun Certified Java Professional
- LinkedIn Learnings Courses
Languages
English
Tamil
Hindi
Timeline
Senior Manager, Data Engineering & Analytics
Taco Bell (Yum! Brands)
05.2022 - Current
Senior Engineering Manager
CareerBuilder
11.2015 - 04.2022
Principal, Data Warehouse & Business Intelligence
Marvell Semiconductor
06.2014 - 03.2015
Senior Analyst, Data & Business Intelligence
Hyundai Capital America
08.2011 - 06.2014
Data & BI Consultant
TaylorMade Golf Company (TMax Gear)
08.2010 - 08.2011
Senior Member Technical Staff
Oracle
10.2009 - 08.2010
Data Consultant
Tata Consultancy Services
01.2005 - 01.2009
Bachelor of Engineering (B.E.) - Electrical & Electronics Engineering
Anna University
Executive Education - Data Strategy: Leveraging Data as a Competitive Advantage
UC Berkeley Haas School of Business
SELECT ACHIEVEMENTS
- 20+ years leading enterprise data and analytics initiatives.
- Built and scaled global engineering and analytics teams.
- Managed multimillion-dollar technology and analytics portfolios.
- Established Customer 360 capabilities enabling personalization and customer engagement strategies.
- Reduced operating costs by 40% through modernization initiatives.
- Improved operational efficiency by 70% through process optimization and governance.