Gene Koo
Burbank,CA
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Performance-driven marketing professional skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in SEO content creation, social media audience engagement, and brand management.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Deborah Jean & Co.
08.2023 - 12.2025
- Performed market research and analysis in order to brief client on the condition of the overall industry
- Performed SWOT Analysis to identify opportunities for client growth
- Formulated an action plan to achieve 3 objectives: increase in-store sales by 10%, create online presence of client with the goal of creating sales channel that account for 20% of Contribution to Overhead (CTO).
Auditor
Dave & Buster’s
01.2021 - 05.2025
- Developed evaluation of customer service for entertainment venue
- Performed in-person evaluation of customer experience
- Reported findings
- Report and recommendations resulted in 6% increase in positive comments from customers.
Marketing Assistant
NLC Academy
01.2021 - 01.2022
- Helped design, test, and improve direct marketing techniques which were then implemented at 25 marketing events
- Performed Customer Relationship Management (CRM)
- Coordinated pickup and delivery between vendors and clients
- Trained new hires both in office practices, etiquette and field performance.
Education
Self-Learning -
Coursera
Online09.2024
Bachelor of Science in Marketing -
Rochester Institute of Technology
Henrietta, NY12.2023
Skills
- Time Management
- Customer Research
- Mobile Marketing
- Graphic Design
- Operations Scheduling
- SEO
- CRM
- SWOT Analysis
Timeline
Marketing Specialist
Deborah Jean & Co.
08.2023 - 12.2025
Auditor
Dave & Buster’s
01.2021 - 05.2025
Marketing Assistant
NLC Academy
01.2021 - 01.2022
Self-Learning -
Coursera
Bachelor of Science in Marketing -
Rochester Institute of Technology
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