Genevieve Medina
Aubrey,TX
Summary
Determined Manager of Retail with demonstrated strengths in visual merchandising, forecasting, budgeting and inventory management.
Overview
12
12
years of professional experience
Work History
Merchandise Manager of Retail
Shop Miss A Stores
Dallas , TX
2022.09 - Current
- Established cross-functional team that exceeded benchmarked order management metrics and reduced average purchasing cycle times time year-over-year.
- Managed the selection, pricing, promotion and inventory of merchandise within assigned stores.
- Monitored stock levels across all stores to ensure adequate supplies of popular items were available at all times.
- Analyzed market and delivery systems to determine present and future material availability.
- Identified areas for improvement within the existing merchandising process flow.
- Developed and implemented strategies to increase sales and profits in retail stores.
- Analyzed competitive market conditions, consumer trends, and customer feedback to identify opportunities for improvement.
- Reviewed supply levels and aging inventory to forecast purchasing needs.
- Identified dead inventory and created solutions for excess liquidation through creative inventory management solutions.
- Drafted reports on store performance, including sales figures, profit margins and cost analysis.
- Manage buyers to select products that met store requirements for quality, quantity and price point.
- Reviewed store financial data regularly to identify areas requiring corrective action or additional resources.
- Assisted in developing strategies for maintaining appropriate safety stock levels based on historical usage data.
- Led initiative for new purchasing protocol proposal and implementation.
- Leveraged Excel skills to input and compile data gathered from various sources.
- Migrated data into new versions of the ERP software while maintaining accuracy of information during transfer process.
- Reviewed designs for accuracy, completeness, quality assurance and adherence to brand standards.
- Provided feedback on work product of designers in order to improve results.
Purchasing and Merchandising Manager
Buc-ee's LTD
Fort Worth , TX
2021.07 - 2022.08
- Purchases all incoming merchandise for the store per vendor agreements.
- Maintained detailed records of all purchases, orders and returns associated with merchandising operations.
- Codes invoices to be sent to billing department
- Trained, supervised and evaluated staff to optimize their performance levels.
- Assisted in developing visual displays for stores according to corporate guidelines.
- Maintained information database related to products and service availability, supplier capabilities and lead times.
- Executed multiple projects simultaneously, coordinating and prioritizing tasks.
- Used historical and current business data to determine key buying trends and items.
Senior Manager of Operations and Visual Merchandising
Macys Inc/Bloomingdales
Arlington , TX
2020.06 - 2021.07
- Drove profit by focusing efforts on pricing and signing, workload planning, staffing and weekend compliance, Fulfillment, BOPs, and reverse logistics
- Led the store executive team in understanding P & L, analysis of store sales and how it relates to customer base, merchandising standards
- Responsible for conducting monthly in-store audits and ensuring the store safety program was being executed to standards
- Managed all payroll/non-payroll expense; directly responsible for EBIT%
- Provided strategic direction to departmental heads regarding resource allocation decisions.
- Mentored junior staff in the organization's business processes, customer service standards, and quality assurance protocols.
- Remained calm and professional in stressful circumstances and effectively diffused tense situations.
- Leadership role in planning annual budgets for each department based on forecasted sales volumes.
Visual Merchandising Manager
Macys Inc/Bloomingdales
Arlington , TX
2018.12 - 2020.06
- Monitored merchandise flow, incoming receipts, and visual merchandising standards
- Proficient in creating floor maps and floor planning programs Design Review, Map Central and Smart Draw.
- Executed merchandise flow, floor moves, floor planning, and store edit requests including Big Ticket Furniture.
- Created cohesive displays that highlighted products, maximized space, and reinforced brand identity.
- Drove and tracked schedules for visual displays and spearheaded new system for systematically updating, refreshing or renewing designs and displays.
- Aligned visual merchandising strategies and products with company messages, target audience and marketing goals.
- Provided guidance on best practices for visual merchandising techniques such as color blocking, layering, and asymmetry.
Visual Manager
Macys Inc/Bloomingdales
Mesquite, Corpus Christi, Laffayette , TX
2014.10 - 2018.12
- Responsible for creating customer profiles based on store demographics and sales report analysis.
- Maintain store visual standards and coach store team on presentation standards
- Maintain flow of Big Ticket (furniture) area in store, coach Big Ticket Sales managers to classifications of furniture
- Analysis of store vendors within SAPA report to determine new vendors store could possibly pick up.
- Developed and implemented visual merchandising strategies to increase sales.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Reinforced brand standards and visual merchandising consistency in marketplace.
- Analyzed customer feedback data from surveys to determine changes needed in visual presentation.
Visual Lead
The Disney Store
Destin , FL
2012.09 - 2013.11
- Traveled to help remodel imagination stores within the south region
- Maintained visual standards within the store
- Executed and planned floor moves.
- Created attractive displays that showcased products in a visually appealing manner.
Merchandising/Omni Lead
Macys Inc/Bloomingdales
Orlando , FL
2011.08 - 2012.09
- Lead merchandising team in placement
- Was prototype store that rolled out the Omni/Fulfillment processes for Macys, which led to total company rollout
- Learned the Omni process and coached rest of the store to new processes and helped make best practices for total company.
Education
Associate of Arts in Psychology & Accounting, Associate in Science -
Delgado Community College
05.2005
Skills
- Process Improvement
- Documentation and Reporting
- Relationship Building
- MS Office
- Trends Analysis
- Forecasting
- Coaching and Mentoring
- Budget Administration
Awards
San Antonio/Austin Most Valuable Coach of the Year 2018 (Macy's) Dallas/Fort Worth People Leader Of the Month July & August 2019 (Macy's) Visual Store of the Year 2013 (Disney Store) Highest % to Plan of the Year2013 (Disney Store)
Timeline
Merchandise Manager of Retail
Shop Miss A Stores
2022.09 - Current
Purchasing and Merchandising Manager
Buc-ee's LTD
2021.07 - 2022.08
Senior Manager of Operations and Visual Merchandising
Macys Inc/Bloomingdales
2020.06 - 2021.07
Visual Merchandising Manager
Macys Inc/Bloomingdales
2018.12 - 2020.06
Visual Manager
Macys Inc/Bloomingdales
2014.10 - 2018.12
Visual Lead
The Disney Store
2012.09 - 2013.11
Merchandising/Omni Lead
Macys Inc/Bloomingdales
2011.08 - 2012.09
Associate of Arts in Psychology & Accounting, Associate in Science -
Delgado Community College
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