Genique Carthen
Philadelphia,PA
Summary
Innovative and proactive Strategic Business Manager offering 16 years of experience converting sales leads and effectively managing multiple territories. Highly skilled in forecasting, project management and strategic planning with exceptional sales expertise and top-notch communication skills. Proficient in monitoring trends and capitalizing on emerging opportunities.
Overview
19
19
years of professional experience
Work History
Independent Business Consultant
Multiple
Philadelphia, PA
05.2019 - Current
- Represented 4 different leading cosmetic companies (Estee Lauder, Charlotte Tilbury, Bare Minerals and Origins), as well as top retailers including Sephora, Macys, Nordstrom, and Ulta Beauty in the form of professional training, education, staffing, and projected sales management.
- Hand selected to launch the Training Specialist pilot program for Estee Lauder, Sephora and Ulta. Responsibilities included training and on boarding new hires, new product training for store sales associates and overseeing in-store branding events.
- Key liaison between brand partners and retail management to strengthen partnership, increase brand presence and relevance in competitive cosmetic environments, and increase sales for both parties.
- Assessed supplier quality to maintain tight cost controls and maximize business operational performance leading to a store categorical complexion rank growth of 16th to 4th for the Estee Lauder brand in Ulta store #1390.
Business Development Executive
Macy's
Willow Grove, Pa
04.2016 - 03.2019
- Responsible for overseeing two departments of 30+ colleagues and supervisors generating over $7 Million in sales per year.
- Developed and implemented favorable pricing structures balancing organizations objectives against customer targets. This was accomplished by utilizing data metrics and analytics reports to ensure department and stores were on track to meet financial goals.
- Trained and evaluate colleagues on company initiatives, new products, services and all operational changes.
- Responsible for fostering vendor partnerships and collaborations to formulate winning strategies, targeting sales and overall customer service.
- Developed and implement budgets, prepared reports for senior executives and ensured departments complied with company policies.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits by consulting with product development teams to enhance products based on customer interest data.
- Strategized and implemented successful approaches to revitalize underperforming product lines and create profit-generating enterprises.
Account Coordinator
Estee Lauder
Philadelphia, Pennsylvania
06.2010 - 04.2016
- Lead 17 stores between three states (Pennsylvania, New Jersey, Delaware). Designated liaison between Macy's and Estee Lauder to strengthen partnership and increase sales for both parties by maintaining extensive knowledge of competitors' offerings and presence in assigned territories.
- Awarded "Best in leadership Fiscal Year 2013" district coordinator with best results in client outreach.
- Drove Sales via Macy's Magic Service behaviors and improved overall staff development via Estee Lauder strength management coaching initiatives.
- Collaborated with the sales teams to increase brand awareness and enhance business development by building and maintaining relationships with department managers, vendor partners, store executives, district merchants, and regional vice president.
- Achieved sales plans through coaching teams to maintain healthy business practices, as well as lead monthly trainings on communication tactics with staff and regarding organization changes.
Retail Sales Counter Manager
Macys Inc.
Philadelphia, PA
08.2006 - 07.2010
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Maintained highest volume counter within district by maximizing clientele and sit down services daily at counter.
- Successfully drove trend show events with over 70% show rates with number one counter volume 3 years in a row (2007, 2008, 2009).
- Trained, coached and motivated staff on company policies, product knowledge, service techniques, and sales objectives to meet personal and collaborative sales plans.
- Reviewed business reports to communicate with staff results and priorities to exceed company expectations.
Education
Associate of Science - Business Administration And Management
Medgar Evers College of The City University of New York
Brooklyn, NYSkills
- Staff Development
- Territory Management
- MS Excel
- Data organization
- Training & Development
- Analytical skills
- MS Outlook
Personal Information
Title: Business Development Manager
Education
Associate of Science: Business Administration
And Management
Medgar Evers College of The City University of New York
Brooklyn, NY
Completed 24 Credits toward A.S. Business Administration and Management
Timeline
Independent Business Consultant
Multiple
05.2019 - Current
Business Development Executive
Macy's
04.2016 - 03.2019
Account Coordinator
Estee Lauder
06.2010 - 04.2016
Retail Sales Counter Manager
Macys Inc.
08.2006 - 07.2010
Associate of Science - Business Administration And Management
Medgar Evers College of The City University of New York