Geoffrey Frankel
Columbus,OH
Summary
Dynamic professional with a proven track record in spearheading innovative projects and driving brand success. Expertise includes strategic vision, creative direction, and effective leadership of cross-functional teams. Renowned for adaptability and a collaborative approach, consistently delivering impactful results in fast-paced environments. Proficient in branding, digital marketing, and multimedia production, driving initiatives that resonate with target audiences and enhance brand presence.
Overview
36
36
years of professional experience
Work History
Executive Creative Director
WeBeLife.com
05.2021 - 10.2025
- Managed all aspects of content strategy production and design implementation, ensuring alignment with organizational goals.
- Cultivated advanced expertise in brand identity development processes.
- Facilitated the development of groundbreaking ideas by managing diverse creative teams and promoting a culture of innovation.
- Executed comprehensive design strategies in Figma and Adobe Suite to ensure cohesive brand representation across multiple platforms.
- Directed and supervised team of designers to create award-winning visual media campaigns.
Creative Director
DCG
09.2019 - 04.2021
- Creative Director /supporting the Presidential Task Force PREVENTS to build the first all-of-nation and all-of-government campaign focused on suicide prevention with Veterans leading the way. Lead designer of the REACH.gov campaign supporting PREVENTS.
- Achieved a record 8 billion impressions, with massive engagement, content viewership across all channels, creating unprecedented opportunities for retention.
- Oversaw creative direction on integrated campaigns, ensuring alignment with client objectives and brand standards.
Creative Consultant
Give An Hour
01.2017 - 09.2019
- Creative Consultant to National nonprofit organization, providing free, mental healthcare and support to Service members veterans and their families
- Collaborated with cross-functional teams to develop cohesive visual concepts for integrated marketing campaigns.
Senior Vice President / Group Creative Director
Edelman
Chicago, IL
08.2010 - 01.2017
- Merged content marketing and PR strategies to build a new creative agency model, increasing customer value for Fortune 100 brands.
- Conceived and developed multi-channel content marketing campaigns, generating over $200M, fueling international agency growth
- Launched The Creative Newsroom, building deep relationships with millions of consumers daily for ConAgra and Hilton.
- Established a culture of collaboration that fostered innovation across multiple departments.
- Spearheaded adoption of emerging technologies and digital transformation initiatives.
Principal/Consultant
Frankel Creative Consulting
US
08.2008 - 01.2010
- Developed and prototyped new forms of digital engagement with Johnson & Johnson, including iPad wellness games for cancer treatment for disabled individuals.
- Developed/designed the rebranding strategy and platform for Giveanhour.org, and designed the Changedirection.org national public health campaign.
Group Creative Director
Critical Mass
Chicago, IL
08.2005 - 08.2008
- Managed the creative department's growth over two years, as the company scaled from 3 to 150 employees.
- Established creative methodologies that increased revenue by $40 million in first year
- Concept to delivery of creative solutions that led to CM being named the Best Digital Advertising Agency from 2006 to 2008.
- Clients included Hyatt, QVC, Rolex, Mercedes, Toyota, Apple, and Albertsons.
- Company Overview: Chicago, IL...
Agency Director - Creative Product Innovation
DNA Digital Group
Chicago, IL
08.2003 - 08.2005
- Directed agency creative operations, staffing, and training, including agency output from concept to content delivery.
- Led cross-functional teams to develop and implement digital marketing strategies.
- Oversaw client relationships to ensure project alignment with business objectives.
Creative Strategy Director
Earle Palmer Brown Interactive, EPBI
Philadelphia
04.1997 - 08.2003
- Serviced 15 national EPB offices and their clients; managed in-house staff, outsourced vendors, and freelance talent.
- Key contributor to winning national, traditional, and interactive accounts.
- Established and maintained a superior reputation for award-winning creativity.
Owner/ Director
Vantage Point Production
Philadelphia
01.1994 - 08.1997
- Built one of the first digital creative agencies in the nation by creating innovative digital products.
- Company aquired by Earle Palmer Brown to create EPB Interactive, or EPBI.
- Managed and directed TV, film, and animation production and postproduction, programmers, designers, and third-party vendors.
Combat Medic and Photo-Journalist
United States ARMY
US
08.1989 - 01.1992
- Responded quickly to medical emergencies on the battlefield or in forward operating bases.
- Assisted in providing medical care to soldiers during times of combat and conflict, including administering medications, performing wound dressings, and stabilizing patients for transport.
- Collaborated with physicians regarding diagnosis and treatment plans for patients under their care.
Education
Executive Creative Director - Creative Leadership
VCU BRANDCENTER
Virginia Commonwealth06.2008
Film Direction - MultiMedia, Animation, Editing FX
UNIVERSITY OF THE ARTS
Philadelphia06.1993
BFA - Painting, Illustration, Graphic Design
COLUMBUS COLLEGE OF ART & DESIGN
Columbus, Ohio06.1989
Skills
- Presentation Design
- UX/UI/FIGMA
- Ideation & Facilitation
- Film Director
- Ai Prompt Engineer
- Strategic thinking
- Visual storytelling
- Content strategy
- Creative team leadership
- Video editing
- Social media strategy
- Campaign development
DIVERSE CLIENT EXPERIENCE
- Wellness/ Mental Health
- Government – VA and DOD Military Contract support / Clearance
- Healthcare/ Pharma
- Public Service
- Travel Hospitality
- Education
- Consumer Product Goods
- Automotive
- Technology
- Entertainment
- Fitness
Timeline
Executive Creative Director
WeBeLife.com
05.2021 - 10.2025
Creative Director
DCG
09.2019 - 04.2021
Creative Consultant
Give An Hour
01.2017 - 09.2019
Senior Vice President / Group Creative Director
Edelman
08.2010 - 01.2017
Principal/Consultant
Frankel Creative Consulting
08.2008 - 01.2010
Group Creative Director
Critical Mass
08.2005 - 08.2008
Agency Director - Creative Product Innovation
DNA Digital Group
08.2003 - 08.2005
Creative Strategy Director
Earle Palmer Brown Interactive, EPBI
04.1997 - 08.2003
Owner/ Director
Vantage Point Production
01.1994 - 08.1997
Combat Medic and Photo-Journalist
United States ARMY
08.1989 - 01.1992
Film Direction - MultiMedia, Animation, Editing FX
UNIVERSITY OF THE ARTS
BFA - Painting, Illustration, Graphic Design
COLUMBUS COLLEGE OF ART & DESIGN
Executive Creative Director - Creative Leadership
VCU BRANDCENTER