Summary

Overview

Work History

Education

Skills

Timeline

George Andersen

Enterprise Data & AI Leader | Transforming Analytics Into Growth Across $5B+ B2B Ecosystems

Canton,GA

Summary

Strategic Enterprise Data Leader driving data and AI strategy for a $5B+ B2B commerce ecosystem. Expert in translating complex data platforms (Snowflake, GA4, Salesforce) into scalable business solutions that inform executive decision-making and accelerate growth. Proven track record in advancing analytics maturity, enabling AI adoption, and unlocking data monetization across decentralized operating models. Trusted partner to C-suite stakeholders, aligning cross-functional teams around disciplined roadmaps, governance, and measurable business outcomes.

Overview

2027

years of professional experience

years of post-secondary education

Work History

Senior Manager, Insights and Analytics

Coke One North America (Coca-Cola System Company)

07.2023 - Current

Directed the Enterprise AI Roadmap as AI Ambassador Chair, aligning emerging AI capabilities with North American bottling priorities to accelerate innovation and unlock operational efficiencies at scale.
Led the data strategy for the $5B+ myCoke B2B commerce ecosystem, transforming fragmented site analytics into a unified, forward-looking growth engine supporting U.S. and Canadian markets.
Architected and deployed an enterprise marketing attribution framework adopted by The Coca-Cola Company, enabling standardized performance measurement and informing multi-million-dollar investment decisions.
Spearheaded enterprise GA4 migration and governed RLS sub-property architecture, establishing high-fidelity, decision-grade data across 11 independent bottlers and reducing reporting fragmentation.
Optimized analytics infrastructure through strategic vendor and cost management, improving scalability and performance while materially reducing operational spend.
Translated enterprise analytics strategy into product and engineering roadmaps, driving measurable improvements in digital ordering adoption and promotional ROI.
Aligned executive leadership and technical stakeholders on data strategy and governance, accelerating adoption of standardized practices and embedding data-driven decision-making across the organization.

Associate Director, Marketing Intelligence

Media By Mother

7 2022 - 07.2023

Governed analytics strategy and infrastructure for a $100M+ portfolio, synchronizing data insights with multi-channel media buying to maximize ROAS and long-term brand equity.
Engineered executive reporting frameworks leveraging SQL and BigQuery, converting high-volume data sets into streamlined dashboards that facilitated rapid decision-making for C-suite stakeholders.
Served as Principal Strategic Advisor, delivering data-driven roadmaps and performance optimizations that directly dictated budget reallocations and campaign evolution.
Catalyzed cross-functional synergy between strategy, delivery, and media teams, establishing a unified data language to streamline operations across complex client portfolios.

Manager, Marketing Technology

Kasasa

04.2019 - 07.2022

Directed a cross-functional team of 4 analysts and engineers to deliver enterprise-grade data visualization solutions that optimized media spend and accelerated customer acquisition for over 500 clients.
Led offline marketing attribution modeling initiatives, partnering with Acxiom and other vendors to bridge digital and offline media performance.
Pioneered client-facing reporting infrastructure, integrating internal and external data sources using SQL and SFTP, and enabling always-on visibility into performance metrics.
Built end-to-end marketing data automation pipelines, leveraging Salesforce Marketing Cloud and Datorama to streamline data extracts, transformations, and cross-platform integrations.

Digital Marketing Specialist

Kasasa, Financial

04.2018 - 04.2019

Directed end-to-end digital performance strategies utilizing marketing automation and Tableau-driven visualizations to optimize multi-channel campaigns (Search, Social, Display) and drive localized market growth.