George Kort
Anaheim Hills,CA
Summary
Sales and marketing professional with 20+ years of experience in revenue growth and operational efficiency. Achieved a 22% revenue increase in the first year as an owner/operator while managing teams across multiple regions. Skilled in developing strategic sales plans and training teams for peak performance.
Overview
28
28
years of professional experience
1
1
Certification
Work History
Independent Retail Trader
Independently Employed
, California
01.2023 - Current
- Formulated and implemented a swing trading strategy leveraging volatility analysis to optimize investment returns.
- Analyzed macroeconomic trends and company fundamentals to identify trading opportunities, enhancing portfolio efficiency by 50% - 60%.
- Reduced overall portfolio risk through strict stop-loss protocols and diversification, limiting maximum drawdown to 5% - 10%.
- Managed personal portfolio through strategic execution of independent trading approaches, ensuring analytical rigor and discipline.
- Strong analytical ability, analysis of intraday stock and market patterns.
- Possessed extensive knowledge of specific stocks to make informed investment decisions.
- Acquired proficiency in Visual Basic Applications (VBA) to automate tasks and streamline workflow.
- Managed multiple tasks simultaneously while maintaining composure in high-pressure situations.
District Sales Manager
Red Bull Dist. (RBDC)
01.2014 - 01.2023
- Managed sales operations in assigned district overseeing 600 accounts and a staff of 9, implementing strategic plans to achieve company objectives and volume targets.
- Monitor sales team to ensure they excel in the fundamentals while measuring them by performance metrics.
- Achieve top business plan during pre-launch of our new innovations year over year- closing void.
- Develop effective ways to fill in the gaps between actual performance and company BP/CRE projections.
- Conduct employee performance evaluations and provide feedback for improvements through en-route Route Rides, P4P, and 1 on 1's.
- Identify team members' skill gaps (strengths and weaknesses) and conduct trainings to further their development in their current role and to further improve their skillset through coaching and mentoring for future talent within the organization.
- Trained new employees across multiple facilities in RBDC organization, enhancing onboarding processes in states including St. Louis, New York, Wisconsin, Minnesota, Houston, Dallas, and Philadelphia.
- Held responsibility in organizing projects, determine priorities, assigning tasks, and implementing action plans.
- Facilitated employee recruitment, promotion, retention, and termination activities.
- Managed satellite location in Irvine, monitored P&L reports, including sales, operations overtime, and goods destroyed.
- Delivered coolers and assets to accounts, supporting sales growth initiatives within the organization.
GSM interim
Red Bull Dist. (RBDC)
01.2018 - 12.2018
- Oversaw total GLA region with three facilities and 102 employees, managing operations and sales to meet production and company objectives while controlling expenses and maintaining customer service benchmarks.
- Managed DSMs, operation managers, and the marketing department to align with company sales goals, customer service standards, and profitability targets.
- Supported leadership and colleagues in alignment with GSM services' mission, effectively recruiting, hiring, training, and managing qualified team members.
- Identified and implemented process efficiencies by recognizing areas for improvement and ensuring follow-through on initiatives.
- Demonstrate critical thinking skills, analytical and organizational skills in day-to-day operations.
- Being proficient at multitasking while ensuring accuracy in preparing and forecasting accurate quotes while working within tight timelines.
Account Sales Manager
Red Bull Dist. (RBDC)
01.2012 - 12.2013
- Maintained and exceeded targeted sales and revenue goals by 12 percent a month utilizing Neilson data and local marketing programs and initiatives.
- Managed assigned territory, cold called new retail prospects to drive sales growth and service grocery, independent, convenience, and gas accounts.
- Assessed solutions to improve brand profitability and identify growth opportunities.
- Coordinated product management for small retail business, focusing on existing and new items to enhance market presence.
- Assess my goals in each account to overcome them over prior year.
- Utilize all tools and resources to advertise local promotions.
Owner and Operator
Katella Liquor and Groceries
Anaheim, USA
01.2007 - 12.2011
- Increased sales and revenue by 22 percent in first year and 15 percent in second year.
- I managed in handling all facets of operational side of the business including customer service, financials, sales/marketing and inventory control.
- I have developed sales quota and incentives to employees to help maintain strong sales and revenue.
- Executed marketing strategies to promote product awareness through point of sale and local promotions.
- Create and advertise local promotions.
- I developed vendor relationships to execute effective ordering and eliminate out-of-stocks.
- Cultivated strong relationships with customers and staff to enhance communication and collaboration.
- Set ambitious goals/prepared quarterly and yearly forecasts.
- Clearly assess problems with customers, suggest viable solutions to benefit all involved parties.
Sales Management
Budweiser, Straub Dist.
Tustin, USA
01.2004 - 12.2007
- Managed territory in Orange County, achieving 20% annual sales and revenue growth by leveraging Nielson Data, IRI, and Smart Revenue to service retail, grocery/drug, convenience/gas stores, restaurants, and bars.
- Executed sales and merchandising strategies across diverse retail environments to enhance product visibility and customer engagement.
- Manage and supervise merchandisers on a daily basis.
- Eliminate out-of-stocks & out-of-date product through effective ordering and rotation.
- Work closely with delivery & merchandising department to ensure effective service.
- Implemented local and chain marketing programs and initiatives to drive brand awareness and sales growth.
- Analyzed marketplace dynamics and key issues to recommend marketing mix adjustments to buyers.
Merch Manager
PepsiCo, - Pepsi Bottling Group
Buena Park, USA
01.2003 - 12.2004
- Exceeded targeted sales and revenue goal by 25 percent annually.
- Sell product distribution and real estate through national and local marketing programs and initiatives.
- Sell and execute Pepsi promotions and initiatives to local retailers.
- Sell in incremental cold equipment, displays and shelf space.
- Merchandised product, ensuring Point-of-Sale materials on all packages.
- Lead new business growth, and sharing extensive beverage portfolio.
- Maintained strong relationships with local retailers within assigned territory.
- Managed territory by cold calling new prospects and servicing retail grocery, drug, convenience, and gas accounts.
- Collaborated with delivery and merchandising departments to improve service efficiency.
- Eliminate out-of-stocks & out-of-date product through effective order writing.
- Participate in major events and grand openings.
- Maintained 50/50 focus, Attitude, Customer/Account Management, Fact Based Selling, utilizing Neilson & IRA Data, Product Line Expertise, & 1st Focus/Execution.
Sales Representative
PepsiCo, - Pepsi Bottling Group
Buena Park, USA
01.1998 - 12.2002
- Exceeded targeted sales and revenue goals by 25 percent annually.
- Led new business growth while promoting extensive beverage portfolio.
- Managed assigned territory cold calling new prospects for new business, servicing Retail Grocery, Drug, Convenience and Gas accounts.
- Maintained strong account relationships with local retailers within assigned territory.
- Sell and execute Pepsi promotions and initiatives to local retailers.
- Sell product distribution and real estate through national and local marketing programs and initiatives.
- Sell in incremental cold equipment, displays and shelf space.
- Eliminate out-of-stocks & out-of-date product through effective order writing.
- Maintained 50/50 focus, Attitude, Customer/Account Management, Fact Based Selling, utilizing Neilson & IRA Data, Product Line Expertise, & 1st Focus/Execution.
- Merchandised product, ensuring Point-of-Sale materials on all packages.
- Assisted in organizing and coordinating major events and grand openings to enhance brand visibility.
- Work closely with delivery & merchandising department to ensure effective service.
Education
Associate Degree - Business Administration
Santiago Canyon College
Orange, CASkills
- Market analysis
- Risk management
- Analytical thinking
- Excel proficiency
- Microsoft Office proficiency
- Word proficiency
- PowerPoint proficiency
- Adobe proficiency
- Time management
- Organizational skills
- Multi-tasking
- Adaptability
- Self-motivation
- Independent decision-making
- Attention to detail
- High-pressure environments
- Effective communication
- Interpersonal skills
- Resourcefulness
Certification
- Realtor License, CA, 2012
- Comprehensive Sales Training, Pepsi Bottling Group, 2002
- Comprehensive Sales and Marketing Training, Anheuser Busch Company, 2005
- Comprehensive Sales and Marketing Training, Red Bull, 2013
Awards
- District Manager of the Year, Red Bull- RBDC, 2016
- Bull of the Month, Red Bull- RBDC, 2012
- Bull of the Month, Red Bull- RBDC, 2013
- Sales Representative of the Year, Budweiser- Straub Dist., 2006
- Reset of the Month, Budweiser-Straub Dist., 2005
- Reset of the Month, Budweiser-Straub Dist., 2006
- NO Safe Harbor Award, Budweiser-Straub Dist., 2005
- Sales Representative of the Year, Pepsi Bottling Group, 2001
- Sales Representative of the Year, Pepsi Bottling Group, 2003
- Role Model of the Year, Pepsi Bottling Group, 2003
- AOM Sales Representative of the Period, Pepsi Bottling Group, 1999, 2000, 2001, 2002, 2003, 2004
Timeline
Independent Retail Trader
Independently Employed
01.2023 - Current
GSM interim
Red Bull Dist. (RBDC)
01.2018 - 12.2018
District Sales Manager
Red Bull Dist. (RBDC)
01.2014 - 01.2023
Account Sales Manager
Red Bull Dist. (RBDC)
01.2012 - 12.2013
Owner and Operator
Katella Liquor and Groceries
01.2007 - 12.2011
Sales Management
Budweiser, Straub Dist.
01.2004 - 12.2007
Merch Manager
PepsiCo, - Pepsi Bottling Group
01.2003 - 12.2004
Sales Representative
PepsiCo, - Pepsi Bottling Group
01.1998 - 12.2002
Associate Degree - Business Administration
Santiago Canyon College