George Rodriguez
South Easton,MA
Summary
Reliable and self-motivated Sales Director with 23 years of comprehensive experience overseeing daily operations within the Athletic and Fashion industry. Hardworking business professional who is well-versed in executing business strategies, preparing and implementing business plans with a goal of achieving positive results. Thorough knowledge of market changes and trends paired with strong grasp of corporate finance and performance measures.
Overview
21
21
years of professional experience
Work History
Sr. Director of Mall & Fashion - US Sales
Reebok International Ltd.
Boston, MA
04.2021 - Current
- Developing and implementing plans to increase sales and meet target revenues
- Grew the fashion segment by 86% in net sales in 2022
- Help deliver $53M to the Reebok’s total wholesale net profit margin contribution in 2021
- Responsible for 3-year business plan, securing an additional $5.5M in net sales for the Journeys business
- Establish and manage long-term relationships with clients by identifying their needs and interests, then recommending solutions that meet those needs efficiently and effectively
- Implement channel strategy to align with US Market place initiatives.
Director of Trend Fashion - US Sales
Reebok International Ltd.
Boston, MA
08.2018 - 04.2021
- Managed a fashion business that accounted for $43M in net sales
- Created account sales plan to help drive one holistic brand approach within our city specialty accounts
- Participated in bi-weekly cross-functional meetings to identify growth opportunities
- Led a team of 7 direct reports to ensure key brand initiatives and targeted net sales were achieved.
Director of Men’s Classics Footwear - Global Product
Reebok International Ltd.
Canton, MA
01.2013 - 08.2018
- Set strategic direction for all men’s classics, contemporary and basketball product lines
- Responsible for a footwear business that generated annual global net sales of $370M
- Oversaw a retro basketball footwear business that produced 1.3 million pairs in 2013
- Implemented a unified footwear process, allowing for key markets to create custom footwear for their consumer segment
- Facilitated and supervised the daily workflow for four direct reports
- Traveled to multiple markets to discover and capitalize on local opportunities.
Foot Inc. Senior Sales Manager - US Sales
Reebok International Ltd.
Canton, MA
05.2008 - 01.2013
- Managed a sales team of four to assure proper product assortments, placement and liquidation at each Foot Inc
- Division
- Help re-grow the Foot Locker Inc
- Footwear business from $55M in 2009 to $80M in 2010
- Established a Reebok retro basketball business at the largest basketball account in the US
- Maintained strong business relationships with appropriate buyers in order to gain market insights.
Senior Merchandising Manager - US Sales
Reebok International Ltd.
Canton, MA
07.2006 - 05.2008
- Created line structures for national accounts, providing a future measure of sales for the company
- Worked closely with product teams to create and develop footwear programs for our urban and Athletic Specialty channels of distribution
- Segmented, allocated and merchandised monthly product assortments to allow proper liquidation of product in appropriate channels of distribution
- Established target distribution lists for special programs to assure proper product placement.
Product Manager - RBK Basketball Footwear
Reebok International Ltd.
Canton, MA
04.2003 - 07.2006
- Increased basketball market share from 18% to 24% in a 3-yr
- Period
- Met product margin and profit plans to achieve and surpass corporate objectives
- Led the product creation process by building quarterly product lines for target basketball consumer
- Manage Iverson, Above The Rim and Reebok Basketball product lines.
Education
Bachelor of Science in Business Administration - Marketing
Stonehill College
05.2001
Skills
- Team Building and Motivation
- Strategic Planning
- People Management
- Fluent in Spanish
Skills Interests
- Fluent in Spanish
- Microsoft Windows & Office
- Adobe Illustrator
- Currently participate in men’s football and basketball leagues.
Timeline
Sr. Director of Mall & Fashion - US Sales
Reebok International Ltd.
04.2021 - Current
Director of Trend Fashion - US Sales
Reebok International Ltd.
08.2018 - 04.2021
Director of Men’s Classics Footwear - Global Product
Reebok International Ltd.
01.2013 - 08.2018
Foot Inc. Senior Sales Manager - US Sales
Reebok International Ltd.
05.2008 - 01.2013
Senior Merchandising Manager - US Sales
Reebok International Ltd.
07.2006 - 05.2008
Product Manager - RBK Basketball Footwear
Reebok International Ltd.
04.2003 - 07.2006
Bachelor of Science in Business Administration - Marketing
Stonehill College
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