Summary
Overview
Work History
Education
Skills
Timeline
Generic

George Streapy

Orlando,FL

Summary

Unparalleled understanding of media planning and buying to achieve highest ROI. Experience with Fortune 500 companies and private entrepreneurs. Seasoned and passionate professional

Overview

23
23
years of professional experience

Work History

Senior Media Buyer

Nationwide Expos
01.2020 - Current
  • Conduct thorough market research and analysis to identify media buying opportunities, including radio, cable tv, broadcast tv, digital including Facebook, You Tube, Google, and more. Negotiate and secure media placements, ensuring the most advantageous rates and placements in 25 markets.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.

Media Analyst

TV News Clips
01.2011 - 07.2023
  • Researched and analyzed tv media data to identify trends and opportunities for clients. Local and national. All networks.
  • Developed strategies and broadcasting trends analyses for Fortune 500 companies.

President

Crystal Clear Concepts
01.2015 - 12.2019
  • Develop, execute, manage, and report on media buys across all platforms, including traditional (radio, tv, and print) and digital (Facebook, You-Tube, Instagram) media outlets.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Facilitated communication between departmental teams and stakeholders to build consensus.

Media Director

PR Newswire
01.2008 - 01.2015
  • Managed media campaigns and schedules from inception to completion.
  • Introduced new marketing strategies, increasing annual revenue.
  • Developed short form and long form media buys for over 1,000 clients. Local and National.
  • Streamlined internal processes for increased efficiency in campaign management and reporting efforts.

President

Crystal Clear Concepts
01.2001 - 12.2007
  • Increased revenue by $1,00,000 for a client within first year.
  • Strategized and implemented plans to transform and revitalize operations, capitalizing on emerging direct response tv (DRTV) trends.
  • Pioneered DRTV media buys across local and national channels.
  • Collaborated with legal, accounting, and other professional teams to review and maintain compliance with regulations.
  • Gained strong leadership skills by managing projects from start to finish.
  • Developed and maintained courteous and effective working relationships.

Education

Master of Science - Studied Sociology

UAB-Birmingham
Birmingham, AL

Bachelor of Science - Business Administration

Barry University
Miami, FL

Skills

    Analysis of all advertising platforms to achieve highest ROI

    Highly proficient with media buying software

Timeline

Senior Media Buyer

Nationwide Expos
01.2020 - Current

President

Crystal Clear Concepts
01.2015 - 12.2019

Media Analyst

TV News Clips
01.2011 - 07.2023

Media Director

PR Newswire
01.2008 - 01.2015

President

Crystal Clear Concepts
01.2001 - 12.2007

Master of Science - Studied Sociology

UAB-Birmingham

Bachelor of Science - Business Administration

Barry University

Similar Profiles

CREATE PROFILE
George Streapy