Dynamic Business Unit Manager with a proven track record at Tactical Gear Distributors, excelling in market research and customer relationship management. Successfully developed strategies that expanded the customer base and significantly increased sales. Adept at conflict resolution and data analysis, fostering strong client partnerships to drive business growth. Personable and dedicated customer service representative with extensive experience in industry. Solid team player with upbeat, positive attitude and proven skill in establishing rapport with clients. Motivated to maintain customer satisfaction and contribute to company success. Articulate, enthusiastic and results-oriented with demonstrated passion for building relationships, cultivating partnerships and growing businesses.
Overview
32
32
years of professional experience
Work History
Business Unit Manager
Tactical Gear Distributors
Aberdeen, NC
06.2019 - 01.2024
Assisted in the preparation of presentations for potential clients regarding products and services offered by the company.
Conducted market research to analyze competitor trends in order to gain a competitive advantage.
Monitored market trends, customer feedback, and competitor activities to identify opportunities for growth.
Managed the process of identifying potential customers and developing new accounts.
Created and maintained relationships with key clients, partners, vendors, and industry professionals.
Developed and implemented effective strategies to expand customer base and increase sales.
Organized business development initiatives such as trade shows, conferences, seminars, workshops and other events.
Prepared detailed reports on sales performance for senior management review.
Maintained contact with existing customers through phone calls, emails, and visits to build strong relationships.
Resolved customer complaints regarding sales and service.
Developed and significantly grew assigned territory using strong engagement and marketing skills.
Sales Associate
Ellett Brothers / United Sporting Companies
Chapin, SC
05.1992 - 06.2019
Managed multiple accounts simultaneously while meeting deadlines.
Resolved customer complaints quickly and effectively.
Monitored competitor activities in order to stay ahead of the competition.
Analyzed customer feedback to determine areas of improvement for product development.
Provided product demonstrations and presented promotional materials at trade shows and conventions.
Resolved customer complaints in a timely manner.
Monitored competitor activity within the marketplace by attending events or collecting information from industry sources.
Maintained detailed records of sales activities, customer interactions, and monthly performance data.
Cultivated strong relationships with customers by providing excellent service throughout the entire purchase process.
Assisted in developing marketing plans for existing products as well as new ones.
Identified new business opportunities through industry contacts.
Followed up regularly with customers regarding orders placed or inquiries received.
Attended trade shows and conferences as a representative of the company.
Participated in team training sessions on various topics related to the job role.
Established relationships with key accounts, retailers, and distributors.
Followed up on sales leads to establish new accounts for wholesale orders.
Resolved customer issues with missing products and account payment status to maintain satisfaction.
Completed daily call reports, weekly work plans and monthly analyses to submit to territory manager.
Assisted customers during selection process and helped choose perfect products to meet individual needs.
Education
Associate of Arts - Marketing / Business Management
Midlands Technical College
Columbia
05-1978
Skills
Market research
Sales strategy
Customer relationship management
Data analysis
Account management
Sales performance reporting
Lead generation
Conflict resolution
Strategic thinking
Time management
Staff training and development
Customer relations
References
References available upon request.
Timeline
Business Unit Manager
Tactical Gear Distributors
06.2019 - 01.2024
Sales Associate
Ellett Brothers / United Sporting Companies
05.1992 - 06.2019
Associate of Arts - Marketing / Business Management