Gerald Dwyer
Retail Development
Loveland,OH
Summary
Dynamic, innovative business leader with over 25 years of experience in developing strategies to maximize business performance and profitability. Skilled in setting overall strategy and direction of merchandising teams while supporting the needs of the customer and sales objectives of the company. Recognized for strengths in vendor relations, developing marketing programs, sales leadership, design, creativity and store operations. Highly organized with the ability to adapt quickly to changing priorities.
Overview
17
17
years of professional experience
Work History
Director of Retail Development and Partnerships
GALERIE CANDY AND GIFTS
Hebron, KY
06.2016 - 10.2020
- Joined business development meetings and supported market outreach plans to improve business development.
- Developed annual account objectives and formalized client communications for communication of goals and plans.
- Used MS Excel to analyze data and PowerPoint to share information with team members.
- Facilitated strategy development and planned with cross-functional teams.
- Collaborated with sales to introduce new baking line at industry trade shows.
- Developed new seasonal gifting line for our licensed customer.
Freelance Retail Consultant
GJD, Ltd.
Loveland, Ohio
10.2005 - 05.2016
- Developed partnerships with several national retail chains and helped guide businesses in product development, design, buying, visual merchandising, and marketing
- Established merchandising/promotional calendars to meet all product development milestones.
- Provided leadership in merchandising and product design in both retail and wholesale environments.
- Developed product standards for both hard and soft lines.
- Resourced product to factory goods and apparel.
- Worked with sales teams to develop exclusive product offerings for wholesale accounts.
- Collaborated to help design product packaging and marketing promotions.
Director, Retail Store Operations
Cornerstone Brands, Inc.
West Chester, OH
06.2003 - 09.2005
- Launched four Territory Ahead and two Frontgate locations in one year and led annual sales to total over $14M and $17M respectively.
- Hired PR firms and coordinated and oversaw start-up procedures from construction management, layout planning, and floor changes to staff recruitment/training, marketing, and grand opening party.
- Maintained less than 1% shrink rate at Territory Ahead locations (averaging 3K sq. ft.) and 1.1% at Frontgate locations (averaging 12K sq. ft.) since initial launch.
- Increased responsibility to include oversight of four outlet stores and provided direction to management, which led to sales of $4.5M, representing 20% volume growth in less than two years.
Education
Bachelor of Arts - Business And Marketing
Loyola University of Chicago
Chicago, IL 05.2001 -
Skills
Product Development
undefinedTimeline
Director of Retail Development and Partnerships
GALERIE CANDY AND GIFTS
06.2016 - 10.2020
Freelance Retail Consultant
GJD, Ltd.
10.2005 - 05.2016
Director, Retail Store Operations
Cornerstone Brands, Inc.
06.2003 - 09.2005
Bachelor of Arts - Business And Marketing
Loyola University of Chicago
05.2001 -
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