Gerald Marshall
Sales Manager / Used Car Manager
Longwood,FL
Summary
Knowledgeable Sales Manager with proven track record in driving sales growth and cultivating lasting client relationships. Demonstrated success in leading sales teams to meet and exceed Sales targets, with notable achievements in expanding market share and enhancing customer experience. Utilized strategic planning and effective communication to drive team performance and ensure consistent results. I have a deep knowledge of the Car business from the ground up.
If I were you I would Hire Me. I will make your team Stronger.
Overview
31
31
years of professional experience
2
2
years of post-secondary education
Work History
SALES MANAGER / USED CAR MANAGER
GARY YEOMANS HONDA
Daytona Beach, Florida
03.2024 - 01.2025
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue 20% by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team of 20+ by providing motivational coaching and performance-based incentives.
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets and goals for continued success.
- Evaluated competitor offerings to adapt sales strategies and maintain competitive advantage.
- Expanded market share by identifying and penetrating untapped markets.
- Implemented systems and procedures to Street buy vehicles that ultimately increase sales and profit.
USED CAR MANAGER / SALES MANAGER
HONDA OF THE AVENUES
Jacksonville, FLorida
02.2023 - 03.2024
- - Overseeing the buying selling and wholesale of used cars for the dealership
- - Managing inventory levels and ensuring a diverse selection of used vehicles while maintaining a strict 60 day turn
- - Setting pricing strategies for used cars to maximize profitability
- - Working with the sales team educate, promote and sell used cars
- - Negotiating with customers and vendors to secure favorable deals
- - Ensuring compliance with all legal and regulatory requirements related to used car sales
- - Analyzing market trends and competitor pricing to stay competitive
- - Developing and implementing marketing strategies to attract customers to the used car department
- - Training and supervising staff in the used car department
- - Providing excellent customer service and resolving any issues that may arise with used car sales
- - Oversaw all Marketing and Advertising
- - also performed all the duties of a normal Sales Manager
SALES MANAGER
GARY YEOMANS HONDA
Daytona Beach, Florida
05.2021 - 02.2023
- - Leading a team of 20+ sales professionals to meet and exceed sales goals
- - Developing and implementing sales strategies to drive revenue growth
- - Training and coaching sales staff on product knowledge and sales techniques
- - Monitoring and analyzing sales performance data to identify areas for improvement
- - Building and maintaining relationships with customers to ensure satisfaction and repeat business
- - Managing the sales process from initial contact to closing the deal
- - Collaborating with other departments, such as marketing and finance, to ensure smooth operations
- - Handling customer complaints and resolving issues in a timely and professional manner
- - Keeping up to date on industry trends and competitor activities
- - Conducting regular sales meetings to communicate goals and expectations
- - Creating and maintaining sales reports and forecasts
- - Recruiting, hiring, and training new sales team members
- - Implementing incentive programs to motivate sales staff
- - Ensuring compliance with all dealership policies and procedures
- - Participating in community events and networking opportunities to promote the dealership
- - Managing inventory levels and pricing strategies
- - Utilizing CRM software to track customer interactions and sales opportunities
- - Attending manufacturer training sessions to stay informed on new products and features
- - Collaborating with the service department to address customer needs and concerns
- - Continuously seeking ways to improve sales processes and customer satisfaction levels
GENERAL MANAGER
ORLANDO CAR DEALS
Maitland, Florida
08.2015 - 04.2021
- Provided dynamic & operational leadership to service center employees, including parts ordering, scheduling, & customer service; drove excellence by hiring, motivating, and retaining employees
- Delegated tasks to 30+ staff members in order to achieve goals and drive operational efficiency
- Entrusted with overseeing and orchestrating day-to-day operations through hands-on leadership
- Boosted business success by coordinating and overseeing sales & marketing operations; deployed website and electronic marketing & advertising campaigns
- Maintained responsibility for overseeing in-house and outsourced finance underwriting activities
- Supervised all aspects of portfolios, collections, and note sales for in-house financing
- Oversaw total loss and gap claims to mitigate losses; efficiently resolved complex issues
- Verified compliance with established regulations by reviewing titles and tag work
- Monitored inventory levels and managed floor plan audits and inventory control processes; ensured compliance with budgetary and sales goals
- Optimized investments, efficiency, and operational funding by overseeing finances and budgets; improved profitability and services by developing strategic budgets, plans, and policies
- Implemented environmental management & sustainability programs related to recycling, conservation, waste management, and other issues
- Leveraged strong interpersonal and communication skills to negotiate and authorize contracts with equipment and materials suppliers; monitored contract fulfillment
GENERAL MANAGER
DEALER SERVICES LEESBURG
Leesburg, Florida
01.2013 - 07.2015
GENERAL MANAGER
ORLANDO AUTOMOTIVE GROUP
Winter Garden, Florida
02.2011 - 01.2013
WHOLESALER
MCNEIL AUTOMOTIVE
Ocoee, FL
04.2006 - 11.2011
WHOLESALER
ALL FLORIDA LEASING
Ocoee, Florida
01.1996 - 04.2006
INVENTORY COORDINATOR/BUYER
CARMAX
01.1994 - 06.1996
Education
Associate of Arts -
Georgetown University
Washington, D.C. 02.1989 - 01.1991
Skills
Audience Engagement
Sales Management
Marketing Strategy
Customer Service
Negotiation
DealerTrack
Dealersocket IDMS
Eleads
Apollo
Dealer Inspire
Provision / Stockwave
Reynolds
MS Excel / Word
RouteOne
Additionalcredentials
United States Air Force Retired, FL
Timeline
SALES MANAGER / USED CAR MANAGER
GARY YEOMANS HONDA
03.2024 - 01.2025
USED CAR MANAGER / SALES MANAGER
HONDA OF THE AVENUES
02.2023 - 03.2024
SALES MANAGER
GARY YEOMANS HONDA
05.2021 - 02.2023
GENERAL MANAGER
ORLANDO CAR DEALS
08.2015 - 04.2021
GENERAL MANAGER
DEALER SERVICES LEESBURG
01.2013 - 07.2015
GENERAL MANAGER
ORLANDO AUTOMOTIVE GROUP
02.2011 - 01.2013
WHOLESALER
MCNEIL AUTOMOTIVE
04.2006 - 11.2011
WHOLESALER
ALL FLORIDA LEASING
01.1996 - 04.2006
INVENTORY COORDINATOR/BUYER
CARMAX
01.1994 - 06.1996
Associate of Arts -
Georgetown University
02.1989 - 01.1991