Gerald Westby
Tulsa,OK
Summary
Results-oriented Entertainment executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive work culture as keys to success.
Overview
21
21
years of professional experience
Work History
President
Skald Music Group
06.2022 - Current
- Supported artist goals with corresponding action plans and timelines.
- Led operational team in development, rollout, and management of new music releases.
- Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
Founder & President
Subkulture
03.2003 - 07.2022
- Managed administrative logistics of events planning, event booking, and event promotions.
- Fostered collaborative efforts to schedule, host, and facilitate events and identify further opportunities to reach members of community.
- Participated in strategy development and planning to grow organizing program and advance campaigns.
- Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Consultant & Recruiter
Red Bull
05.2015 - 05.2018
- Acted as brand ambassador to educate candidates on culture, career growth, benefits, and advantages of the Red Bull Music Academy.
- Developed and maintained strong working relationships to foster partnerships that produced consistent results.
Associate Producer & Creative Director
Backwoods Music Festival
03.2014 - 05.2017
- Determined project budgets to estimate and control overall project costs.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Led team of designers to create comprehensive brand identity system.
- Managed day-to-day functions of promotion and marketing departments.
Associate Producer
Center Of The Universe Festival
01.2014 - 10.2015
- Determined project budgets to estimate and control overall project costs.
- Co-curator for the festival "Art Block" featuring nationally accredited artists and art installations.
- Hired and oversaw field crew for event operations.
- Presented production ideas and determined creative scenarios for production and delivery.
Education
Marketing
University of Denver
Denver, COMBA - Business Administration
Purdue University
West Lafayette, IN05.2026
Skills
- Event Planning
- Profitability Optimization
- Project Management
- Strategic Planning
- Contract Negotiation
- Brand Development
- Promotions Coordination
- Graphic Design
- Visual Design
Languages
French
Limited Working
Timeline
President
Skald Music Group
06.2022 - Current
Consultant & Recruiter
Red Bull
05.2015 - 05.2018
Associate Producer & Creative Director
Backwoods Music Festival
03.2014 - 05.2017
Associate Producer
Center Of The Universe Festival
01.2014 - 10.2015
Founder & President
Subkulture
03.2003 - 07.2022
Marketing
University of Denver
MBA - Business Administration
Purdue University
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