Geraldine Cole
Maplewood,NJ
Summary
E-commerce Professional with 10+ years of extensive experience in digital production and project management. Demonstrate excellence in deploying, planning, executing and maintaining DTC (Direct-to-Consumer) websites. Successfully lead site migration projects, manage project timelines and foster collaboration between cross-functional teams.
Overview
8
8
years of professional experience
Work History
Digital Producer
Newell Brands Inc.
Hoboken, NJ
02.2020 - 01.2023
- Responsible for the deployment, planning, execution and maintenance of our DTC website.
- Spearheaded the successful launch of ballmasonjars.com and rubbermaid.com from initial ideation to seamless execution.
- Crafted and managed comprehensive project timelines for monthly website updates for the Baby, Writing and Food divisions.
- Served as the central liaision between internal teams such as E-commerce, Creative, Marketing and external vendors.
Associate Project Manager
Bed Bath & Beyond
Union, NJ
06.2019 - 01.2020
- Worked with multiple Marketing Managers and the internal Creative Team to plan and execute buybuyBaby emails from creative execution to release.
- Led weekly kickoff meeting with Marketing and Creative to review upcoming email campaigns.
- Converted email marketing requests in Workfront into active projects to ensure timelines were met.
- Updated daily project tracker with milestones/progress and communicated any risks to the teams if needed.
Digital Project Manager
Hudson's Bay
New York, NY
09.2014 - 03.2019
- Managed the weekly site updates for saksoff5th.com which encompassed the homepage, flyouts, product array banners to optimize user experience.
- Conducted regular meetings with cross functional teams to asses deliverables, gather feedback and ensure alignment with product objectives and scope.
- Collaborated closely with Production and Quality Assuarance to proactively address issues during coding/testing to ensure final site content approval before each refresh.
- Played a pivotal role in supporting the seamless integration of Adobe Experience Manager for saksoff5th.com to enhance the website's overall performance and functionality.
Education
MBA -
New York Institute of Technology
New York2009
Bachelor of Science - Business Administration
Montclair State University
Montclair, NJ2007
Skills
- Continuous Improvement
- Workflow Optimization
- Production Scheduling
- Website Maintenance
- Workfront
- Smartsheets
- Microsoft Project
- Demandmare
- Adobe Experience Manager
- JIRA
- Microsoft Word
- Excel
- HTML
- CSS
- Javascript
Timeline
Digital Producer
Newell Brands Inc.
02.2020 - 01.2023
Associate Project Manager
Bed Bath & Beyond
06.2019 - 01.2020
Digital Project Manager
Hudson's Bay
09.2014 - 03.2019
MBA -
New York Institute of Technology
Bachelor of Science - Business Administration
Montclair State University
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