Geraldine Concepcion
Orlando,FL
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sales and Services Manager
Sephora
Orlando, FL
05.2024 - Current
- - Lead sales, service execution and brand partnerships in a significantly higher – revenue environment.
- - Drive cross – selling strategy and team coaching that increased cross – category sales by 60%.
- - Manage and execute 40+ brand events monthly, consistently exceeding event sales goal by 65%.
- - Lead new hire training ensuring a strong standard from day one.
- - Coordinate and facilitate brand training for Beauty Advisors and Licensed Beauty Advisors to improve product knowledge and sales confidence across the team.
- - Coach Beauty Advisors through daily floor leadership, real – time feedback and performance development.
- - Track KPIs, corporate goals, and event ROI through AIQ and Excel dashboards.
- - Partner with store leadership on talent development to improve overall store ranking and productivity.
Sales and Services Manager
Sephora
Fort Worth, TX
12.2020 - Current
- - Improve and maintain Cross - Selling sales by increasing 60% through brand partnership education, technology use, and weekly product knowledge checks with the team.
- - Exceed monthly brand corporate event goals by cultivating a stable relationship with brand partners to provide our team with the right tools for such, growing $5,500,000 for the 2022 calendar year.
- - Work with the leadership team to develop monthly strategies to improve our Beauty Services and Loyalty goals by setting expectations with Beauty Advisors, creating personal goals and excel trackers for their individual Makeup/Skin appointments, resulting in our store to be top five performers in the North Texas district.
- - Develop a Sephora Brand Handbook, with expectations, planning and communications instructions with brands that resulted in over forty-five monthly sales events.
- - Create, keep track, and manage excel sheets with corporate goals and brand visits to highlight product sales and monitor inventory levels for future events, helping to exceed our sales at various events by over 65%.
Color Artist
Sephora
Fort Worth, TX
07.2019 - 12.2020
- - Provided an excellent client service for guests on the sales floor, at the register and over the phone, resulting in being named the employee of the month more than five times.
- - Succeeded in converting recurrent clients into Paid Makeup Services that requested my services from the sales floor by providing them with the right tools for their concerns, exceeding yearly goals for Color Artists by twenty-five returning customers per month.
- - Incentivize clients to sign up for our reward program and loyalty Credit Card, through the offer of the “Sephora Goodie Bag” to boost applicants, prompting to over thirty applications weekly.
Sales Associate
Macy’s
Arlington, TX
11.2018 - 07.2019
- - Assisted clients in selecting ideal products suitable for various skin types, needs, and lifestyle preferences by providing exceptional customer service.
- - Be proficient in POS and mobile sales systems including Search and Send, MyClient, and Macy’s CRM.
- - Conducted make-up tutorials and sessions to help customers identify their skin type and recommend products based on their needs, resulting in an increase for makeup bookings of 23%.
- - Ensured proper presentation, organization, storing, and replenishment of stock according to the needs of departments and based on client’s preferences.
- - Attended product training classes and seminars resulting in beneficial for makeup services booking.
Education
Bachelor’s - Political Science
University of Carabobo
Valencia, VenezuelaSkills
- Languages: Fluent in English and Spanish
- Software: Proficient in Windows and Apple OS Skilled in Microsoft Office
Certification
Certificate in philosophy.
Languages
English
Full Professional
Spanish
Native or Bilingual
Timeline
Sales and Services Manager
Sephora
05.2024 - Current
Sales and Services Manager
Sephora
12.2020 - Current
Color Artist
Sephora
07.2019 - 12.2020
Sales Associate
Macy’s
11.2018 - 07.2019
Bachelor’s - Political Science
University of Carabobo