GERALDINE LUCERO
Albuquerque,NM
Summary
Dynamic digital marketing professional with a passion for creating, developing, and executing campaigns that effectively reach and engage target audiences. Proven expertise in leveraging data-driven insights to develop marketing strategies and identify new growth opportunities. Skilled in content creation and social media management, adept at utilizing these tools to drive brand awareness and customer engagement. Committed to uplifting locally-owned businesses through philanthropy initiatives and adept team building, ensuring cohesive collaboration and optimal results.
Overview
9
9
years of professional experience
Work History
Senior Marketing Coordinator
Hakes Brothers
01.2024 - Current
- Organized and planned community grand opening/broker opens
- Created content for Facebook and Instagram and grew their audience by 40%
- Attended industry events and trade shows to promote the Hakes Brother brand and build relationships with potential customers
- Implemented digital marketing techniques to increase sales and brand awareness
- Developed marketing materials, collaborating with colleagues to maintain a consistent brand voice
- Developed email campaigns within Hubspot to maintain and keep leads
- Coordinated with sales and operational teams to verify the alignment of marketing initiatives with company goals
- Strengthened outreach by coordinating events to maximize marketing initiatives
Marketing Manager
Southwest Organic Producers
09.2022 - Current
- Generated content for website, company newsletters, and social media accounts
- Created and implemented marketing strategies and plans using digital and traditional consumer marketing channels
- Utilized social media to increase brand visibility
- Created website for SWOP's brand of cannabis, Red Truck Cannabis
- Served as Red Truck Cannabis Brand Ambassador
Marketing/Social Media/Philanthropy Coordinator
Marble Brewery
03.2019 - 09.2022
- Strategically planned, implemented, created content, and monitored social media content and campaigns for 40K+ followers
- Increased user base by 20% promoting brand awareness and launching key marketing efforts
- Collaborated with sales and product management teams to create specific marketing campaigns across multiple platforms
- Planned events and campaigns to support several local non-profit organizations
- Organized team volunteer outings
- Wrote and sent press releases to media contacts
- Handled all media-related interviews
Marketing/Event Coordinator
Marble Brewery
03.2016 - 09.2021
- Managed administrative logistics of Marble Brewery's event planning, event booking, and event promotions, 40+ events a year
- Organized and coordinated beer festivals while focusing on delivering superior customer service
- Evaluated existing plans, processes, and events planning services to identify opportunities for improvement
- Specialized in private dinners with local chefs/food & beer pairings
- Scheduled food trucks for three Marble Brewery taproom locations
- Developed creative themes for events and created related activities to engage attendees
- Analyzed event costs to identify areas of improvement and cost savings
- Coordinated travel and accommodations for event attendees
Education
Communications -
University of New Mexico
High School Diploma - undefined
Roswell High School
Roswell, NM01.2003
Skills
- Event Planning
- Content Creation
- Photo/Video Editing
- Campaign execution
- Marketing Analytics
- Web analytics
- Press release writing
- Social media marketing
- Email marketing campaigns
- Digital Marketing
Timeline
Senior Marketing Coordinator
Hakes Brothers
01.2024 - Current
Marketing Manager
Southwest Organic Producers
09.2022 - Current
Marketing/Social Media/Philanthropy Coordinator
Marble Brewery
03.2019 - 09.2022
Marketing/Event Coordinator
Marble Brewery
03.2016 - 09.2021
High School Diploma - undefined
Roswell High School
Communications -
University of New Mexico
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