Gerald (Jay) Hoffman

• Delegated work to staff, setting priorities and goals.
• Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
• Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.
• Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
• Formed and sustained strategic relationships with clients.
• Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.
• Implemented successful business strategies to increase revenue and target new markets.
• Appraised inventory levels on frequent basis, ordering new merchandise to keep quantities well-stocked.
• Monitored progress by establishing plans, budgets and measuring results.
• Mitigated business risks by working closely with staff members and assessing performance.
• Provid walk throughs and evaluations on farm, troubleshooting,consulting and facilitating farm meetings.
• Facilitated with day to day operations working with safety coordinators and providing hands on leadership to our production and office team.
• Forging strong partnerships with independent nutritionists and growing business from within and expanding market share with existing customers.

• Cultivated new accounts and provided value-added services to existing clients to increase overall revenue.
• Grew customer base by identifying needs for relevant product solutions to fit client budgets and schedules.
• Communicated with clients via email, phone, online presentations, screen-share and in-person meetings.
• Oversaw multiple accounts and worked diligently to meet and exceed performance goals.
• Sought out key decision-makers and tailored solutions to address business challenges.
• Acted as main point of contact in matters relating to client concerns and needs.
• Analyzed data and continually identified new opportunities for product placement to achieve sales growth.
• Provided alternative tactics to solving problems and satisfying customer needs to deescalate customer interactions.
• Developed successful customer relationships and quickly resolved service requests to increase sales.
• Established and maintained good public relations and networking within community to develop business.
• Acquired new business and drove revenue streams by providing cutting-edge services to clients.
• Used consultative sales strategies to effectively overcome client objections and maximize sales activity.
• Contacted customers about account or information issues, promptly alerting clients of changes.
• Informed customers of estimated delivery schedules, service contracts, warranties or other information pertaining to purchased products.
• Identified lucrative leads, built relationships with new clients and upsold services, increasing business development.
• Mitigated corporate risk by identifying process inefficiencies and errors.
• Prepared sales presentations or proposals to explain product specifications or applications.
• Cross-sold additional products and services to increase profitability within accounts.
• Worked on-set to manage location use and regulations.

• Trained internal staff members on administrative processes, work instructions and procedures to facilitate consistent and seamless company operations.
• Tracked warehouse contents continually, maintained constant awareness of stock levels and performed formal inventory review.
• Set Department Budget and tracked margins and P&l.
• Performed weekly DPR's and contracted feeds.
• Farm Walkthroughs and Evaluations on Dairies.
• Worked with Independent Nutritionists to bring value to them and help with strong business partnerships.
• Performed yearly reviews.
• Worked directly with clients to contract commodities and secure forward contracts.

I currently am Developing Business Plans for JV Accounts.Training Employees and Mentoring in area of nutrition, sales.Working Hands on Dairy Farms doing nutrition. Account responsibility. Networking with key feed manufacturers across Central and Eastern Wisconsin building business for Form A Feed.Tracking Sales on Power BI, introducing new products and, helping to increase flow of product to build value to clients and JV's for increased profitability.

• Agri Nutrition Consulting - Sun Prairie, WI Partnered successfully with Joint Ventures to produce profitable business plans and models.
• Strengthened company's business by leading implementation of training employees and structuring Performance Improvement Plans, 30/60/90 Plans.
• Setting precise business plans and directives to drive overall sales and results within the sales team in all areas.
• Created new revenue streams through recruiting top notch individuals to set the bar high to bring results to our clients and our company.
• Began a logistical pathway for product distribution in WI.
• Worked directly with Industry Partners and networked with key players in todays playing field.
• Increased sales volume by 25% in the 2016 business year.
  

• Worked with Clients and balanced diets.
• Actively cold called and prospected.
• Attended training sessions and achieved sales goals yearly with reaching sales goals yearly for the Cooperative.