Gerardo Rios

• Led the business setup and sales operations including service menu creation pricing and overall go to market structure

• Built and launched the company website set up company email accounts and implemented Jobber as the core CRM for lead intake scheduling dispatch and customer records

• Implemented OpenPhone as the business phone system and deployed an AI receptionist trained on company services pricing and common customer questions to handle inbound calls and texts

• Built outbound prospecting using Apollo and LinkedIn Sales Navigator including ideal customer profiles prospect lists outreach sequences and onboarded the business onto ServiceChannel to receive and complete regional enterprise facility work orders

• Built and scaled multiple new territories across Strategic Sourcing Peakon Medium Enterprise and West Enterprise segments covering employee sizes from 500 to over 6000

• Progressed from Corporate Sales Development to Senior Corporate Sales Development supporting enterprise accounts with longer deal cycles higher ACVs and broader stakeholder groups

• Partnered closely with up to 7 account executives at a time supporting quarterly pipelines ranging from approximately 1M to over 5M across multiple territories

• Drove executive level engagement with CHRO CFO procurement and finance leaders by coordinating intro discovery demo and pricing calls and ensuring consistent prospect participation throughout the cycle

• Owned pre call agenda emails post call recap communication and follow up to keep prospects engaged and deals moving forward alongside account executives

• Supported deal cycles ranging from 3 to 9 months with ACVs from approximately 40K in Peakon and Sourcing to over 1M in enterprise HCM and Financials

• Collaborated with AEs CSMs and solution consultants to support expansion opportunities transitioning customers from stand alone SKUs into broader Workday platforms

• Contributed to internal initiatives including outreach sequence testing and optimization to improve engagement and conversion across new territories

• Built and scaled a premium beauty brand, managing all aspects of operations, marketing, and sales strategy.
• Grew brand awareness through social media marketing and influencer collaborations, resulting in consistent revenue growth.
• Featured in beauty magazines, with the 2014, 2015, and 2016 Miss Bikini Olympia champions wearing Gossip Hair Extensions on stage.