Gerry Crooks

Responsible for all aspects of strategy, product, operations and sales and marketing of the Entrata Utility Suite

• Brought in by senior management to overhaul an underperforming and unprofitable product line
• Dramatically changed customer and employee perception of Entrata utility services
• Facilitated 150% year over year growth over the last 3 years
• Serve as the Evangelist for what utility services can be for our customers and employees

Co-Founder of AI focused Utility Expense Management Platform focused on proactive management of utility opportunities for multi-site commercial customers.

• Created the vision of an AI enabled energy information and management platform.
• Responsible for all aspects of Overall Product, Operations and Sales and Marketing Strategy.
• Grew revenue from $0 to $5 Million in the first 2 years of operational availability.
• Helped oversee the successful acquisition by Constellation Energy

Brought in by Doxo senior management to facilitate the development of a utility bill payment service for utilities nationwide

• Responsible for overseeing the development of the Doxo utility bill payment product.
• Responsible for all sales and marketing activities targeted at the largest utility providers in the nation.
• Generated over $8 Million in new annual revenue over the first 2 years of operations.

Created the concept of Utility Expense Management for Commercial customers and started a company focused on delivering a product which had never been offered in the energy/utility market helping customers nationwide proactively manage their utility expenses

• Responsible for developing the business concept and getting financial support from the parent utility.
• Responsible for overall vision, strategy, enablement and financial results.
• Took the company from a start-up phase to $87 Million in annual revenues over a 10 year period.