Gerardo Gonzalez
Brownsville
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 27-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities. Led the way in the Company by accomplishing the following performance, Total Net Sales $838MM exceeded budget by $71MM, Net earnings of $46MM exceeded budget by $17MM lastly exceeded EBITDAR budget $79MM exceeded by $17MM.
Overview
33
33
years of professional experience
Work History
Market Leader
Seven Eleven
07.1997 - 02.2024
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Developed useful pricing models to maximize profit margins and generate leads.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Played a pivotal role in driving organizational change by effectively communicating new strategic direction to team members and stakeholders throughout the business.
- Implemented and executed to customer loyalty programs to increase repeat business.
- Fostered a culture of continuous improvement by encouraging team members to seek out opportunities for personal and professional growth.
- Developed and maintained relationships with key clients to increase sales and customer retention.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Led a Market of 130 stores was responsible for over 2,200 employees.
- Directly Supervised 11 Area Leaders
- Managed and collaborated with a Human Resources Manager for my Market.
- Trained and mentored sales personnel to apply best practices and techniques.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
8404 Field
US Marines Corps
07.1991 - 07.1997
Education
BBA -
University of Texas Brownsville
Brownsville Texas07.2002
Skills
- Account Servicing
- Operations Management
- Sales Targeting
- Budgeting and Expenditures
- Trend Analysis
- Sales processes
- New Business Development
- Price Schedules
- Contract Management
- Sales Quota Management
- Operating Procedures and Policies
- Data Analytics
- Sales Tracking
- Solution selling
- Performance Evaluations
- Systems and software expertise
- Strategic Planning
Timeline
Market Leader
Seven Eleven
07.1997 - 02.2024
8404 Field
US Marines Corps
07.1991 - 07.1997
BBA -
University of Texas Brownsville
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