Gia Mazur Merwine
Dickson City,PA
Summary
Dynamic content creator bringing a decade of experience with an eye for detail and a passion for storytelling. Five years experience in beauty and style content creation, crafting a specific voice and building a brand. Versed in reporting, writing and editing engaging content across multiple platforms, including print, web, video and podcasts.
Overview
10
10
years of professional experience
Work History
Staff Writer - Lifestyles
The Times-Tribune
04.2015 - Current
- Report and write accurate, engaging and fact-checked stories for both print and digital
- Utilize social media to promote stories and build and engage audience
- Take and edit additional photos and video to enhance stories
- Edit and proofread stories for accuracy and clarity
- Write engaging, concise and accurate headlines
- Collaborate with editors and staff to plan well-rounded coverage and refine content
- Report from field locations and write stories under tight deadlines
Beauty Columnist/Blogger - Hey, Beautiful
The Times-Tribune
05.2018 - Current
- Create content for The Times-Tribune's first beauty and style column and blog, covering beauty and fashion topics including makeup application, hairstyling, product and brand reviews, trend roundups, style analysis and breakdowns, D.I.Y. beauty and more
- Craft consistent voice and tone throughout content for all age demographics across multiple platforms
- Maintain up-to-date knowledge of current events and beauty and fashion industry trends
- Apply understanding of pop culture and social and traditional media to craft engaging content
Podcast Host/Producer - "Hey, Beautiful"
The Times-Tribune
06.2019 - Current
- Interview guests about the beauty industry, including favorite products, insider tips and more for The Times-Tribune's first podcast
- Develop a consistent tone and voice in order to attract a younger demographic and draw in faithful subscribers to engage with digital content
- Edit concise episodes and upload them to hosting site
- Write descriptions and titles for each episode, as well as a corresponding print column and blog post
Visitor/Marketing Specialist
Lackawanna County Visitors Bureau
09.2013 - 04.2015
- Designed layout and wrote copy for marketing materials, including flyers, e-mailers, rack cards and event listings
- Collaborated with team to develop campaigns for social media
- Assisted visitors seeking information on attractions, dining and more in Lackawanna County and surrounding regions
Education
Bachelor of Arts - Communications
05.2013
Timeline
Podcast Host/Producer - "Hey, Beautiful" - The Times-Tribune
06.2019 - Current
Beauty Columnist/Blogger - Hey, Beautiful - The Times-Tribune
05.2018 - Current
Staff Writer - Lifestyles - The Times-Tribune
04.2015 - Current
Visitor/Marketing Specialist - Lackawanna County Visitors Bureau
09.2013 - 04.2015
Misericordia University - Bachelor of Arts, Communications
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