Giacomo Bisceglio III

Company Profile: $11B global play and entertainment company creating immersive brand experiences across toys, games, and entertainment.

• Lead Hasbro’s $100M Global Sports Action portfolio across two integrated mandates: U.S. Commercialization and Global Product Development. Own financial performance, portfolio strategy, product lifecycle, innovation, and commercialization while building high-performing teams grounded in collaboration, accountability, and shared ownership.
• Entrusted to drive the NERF turnaround through a three-year transformation strategy, currently on track to grow the business from $100M to $135M by 2028 and expand profit margins by +900 bps. Align cross-functional teams around strategic priorities and execution to deliver the transformation.
• Serve as commercial steward for Walmart, Target, and Amazon in partnership with Sales. Leverage shopper insights, digital activation, and media investment to shape joint business plans, influence assortment, strengthen sell-in, and maximize revenue.
• Identified and shaped a white-space growth opportunity through consumer and competitive insights, branded as Rebel Ops, a story-driven NERF franchise projected to generate $35M annually while accelerating core portfolio growth by +26% YoY. Led end-to-end product development and omnichannel marketing activation, driving innovation, portfolio architecture, shopper, retail, and eCommerce strategies.
• Directed Hasbro’s commercial response to 2025 tariff disruption, leveraging pricing, sourcing, and supply allocation strategies to recover $18M in shipments (120% of projected losses) and generate $2M in portfolio upside while protecting retailer competitiveness and brand profitability.

• Drive Hasbro’s $140M Star Wars U.S. portfolio, owning local brand strategy, P&L, product architecture, inventory, and commercialization. Concurrently oversee Disney Consumer Marketing across Marvel and Star Wars and serve as Hasbro’s primary commercial partner to Disney Consumer Products across the U.S. and Canada, shaping joint strategy and returning the Star Wars portfolio to +8% revenue growth.
• Directed Imperial March, an Amazon-exclusive Star Wars flagship initiative and career-defining commercial activation, partnering with Disney, Amazon, and Empire State Realty Trust to deliver an immersive retail experience. Orchestrated cross-functional teams across marketing, sales, design, and external partners, securing $2M+ in Amazon marketing support, 3B+ media impressions, and $19M in revenue (+26% to target). The program strengthened Disney's confidence in Hasbro's commercial stewardship and supported the 2025 renewal of the Disney–Hasbro licensing agreement.
• Developed commercialization strategies for Disney's tentpole franchise activations throughout four years of stewardship, generating $47M in revenue through Star Wars Day and $33M through Disney+ content-driven events across high-impact omnichannel campaigns.
• Owned executive portfolio and line reviews with Disney Consumer Products, translating market dynamics, consumer trends, and performance insights into strategic recommendations that shaped portfolio priorities, investment decisions, and long-term franchise plans.

• Earned expanded ownership across Hasbro’s $162M Transformers and G.I. Joe U.S. portfolio by my third year as Associate Manager, partnering with senior marketing leadership to drive strategy, commercialization, pricing, and inventory decisions. Grew Transformers revenue +3% in 2020 and +20% in 2021, generating $126M+; led the G.I. Joe commercial relaunch to +30% above first-year targets and $36M in Year 2 revenue, representing +260% YoY growth.
• Supported senior marketing leadership across Hasbro’s $135M Kids & Licensed Games U.S. portfolio, contributing to +9% YoY revenue growth through performance analytics, product line reviews, forecasting, and joint business planning.

Company Profile: $350 million-dollar global designer, manufacturer, and retailer of high-quality eco-conscious jewelry products

• Advanced from National Account Sales into Licensed Sports Business Management through strong sales performance and territory growth, partnering with senior leadership to expand MLB, NHL, and NFL licensing partnerships and generate $10M+ in incremental revenue through new commercial opportunities and product programs.

Company Profile:$22 billion-dollar provider of business and residential telecommunication and wireless services

• Drove revenue growth through consultative sales, delivering tailored telecommunications solutions, consistently exceeding sales goals, and strengthening long-term customer retention.

Company Profile: $463 billion mutual life insurance company, providing life insurance, retirement planning & wealth management.

• Operated a financial advisory practice, delivering customized financial planning solutions while driving business development, client relationships, and regulatory compliance across state insurance and FINRA securities requirements.