Giacomo Bisceglio III

Company Profile: $11-Billion-dollar global play and entertainment company that delivers immersive brand experiences through consumer products, including toys, games, and entertainment.

• Responsible for the $100M global NERF and Super Soaker portfolio, owning the end-to-end product lifecycle, portfolio strategy, P&L, product innovation, and commercialization. Translate consumer, retailer, and financial insights into strategic investment decisions while aligning 15 cross-functional leaders across Engineering, Product Development, Sales, Finance, and Operations. Develop high-performing talent and cultivate a culture of accountability and execution.

• Spearheaded the first phase of a multi-year transformation of the $100M NERF and Super Soaker business, reshaping the product portfolio, sourcing strategy, and innovation pipeline to restore sustainable revenue growth and improve profitability. Partnered with Engineering and Global Product Leadership in the development of a roadmap to deliver twenty-one new products by 2027, representing approximately $10M in projected revenue while increasing variable margin by +600 bps.

• Developed the strategic foundation for Rebel Ops, a new NERF franchise expected to generate $35M in annual business by reversing category decline, regaining market share, and reengaging lapsed consumers while recruiting new users. Applied best practices from leading global licensed franchises to build a scalable portfolio architecture, retailer-exclusive programs, and omnichannel activation designed for long-term growth.

• Drove the commercial response to the 2025 tariff disruption, through strategic pricing, sourcing, and supply allocation strategies that mitigated a projected $10M revenue shortfall. Recovered 12M in shipments (120% of projected loss) by reallocating supply to higher-margin markets. and generated a $2M portfolio upside while protecting retailer competitiveness and brand profitability.

• Recruited, Interviewed, onboarded, and developed key early-career marketers and interns. Consistently invested in their growth through individual coaching, the creation of meaningful near-term development opportunities, and long-term career counseling.

• Headed commercial marketing for Hasbro's $140M Star Wars Boys Action business, owning portfolio P&L, integrated marketing strategy, product line architecture, pricing, inventory management, and commercialization. Selected by senior leadership to lead Disney Consumer Marketing across the Marvel and Star Wars portfolios while retaining full ownership of Hasbro's U.S. Commercial Marketing business. Served as Hasbro's primary commercial partner to Disney Consumer Products across the U.S. and Canada, driving franchise growth across two of the world's largest entertainment properties.

• Directed the creation of “Imperial March,” an Amazon-exclusive Star Wars flagship business initiative. Partnered directly with Disney, Amazon, and Empire State Realty Trust to develop and execute an immersive retail activation, orchestrating cross-functional teams across design, product development, marketing, sales, and external partners. The initiative secured more than $2M in incremental in-kind marketing support from Amazon, generated over three billion media impressions, and delivered $19M in revenue, exceeding sales targets by +26%.

• Developed commercialization strategies for major licensed franchise campaigns in partnership with Disney, Marvel, Lucasfilm, and key retail partners, transforming entertainment moments into high-impact retail activations. Generated $6.1M in POS sales (+190% YoY) through Disney's Star Wars Day campaign, delivered more than $2M in shipment revenue and $700K in one-week retail sales through an exclusive Star Wars promotion, and drove over $1.5M in POS sales through a Marvel activation supporting the Fantastic Four theatrical release.

• Leveraged consumer and retail insights to reshape commercial investment strategy across the Star Wars portfolio, redirecting media spend to high-performing digital channels that increased market share by +8% and delivered engagement rates exceeding 40%. Created a recurring digital commerce platform that generated more than $10M in incremental revenue through limited-edition collectibles and premium role-play experiences.

• Led portfolio performance reviews, bi-annual line reviews, and executive business updates with Disney Consumer Products. Translated consumer trends, POS performance, competitive intelligence, and marketplace insights into joint portfolio strategies that aligned Hasbro's product roadmap with Disney's franchise and revenue objectives.

• Supported commercial marketing and portfolio strategy for Hasbro's $162M Transformers and G.I. Joe business, earning the trust to independently lead key strategic initiatives across commercialization, pricing, inventory planning, integrated marketing, and portfolio management while partnering closely with senior leadership to achieve revenue and profitability objectives.

• Shaped portfolio growth strategy and commercialization for the Transformers and G.I. Joe franchises during a pivotal period of brand transformation, delivering sequential revenue growth of +3% in 2020 and +20% in 2021. Leveraged strategic entertainment partnerships, integrated marketing, and disciplined inventory planning to generate more than $126M in Transformers revenue despite the absence of a major theatrical release.

• Owned the commercial relaunch of the G.I. Joe franchise exceeding first-year revenue targets by +30% and generating more than $10M in launch-year revenue with 100% retail sell-through. Partnered with Product Development to develop a premium pricing and portfolio strategy that expanded the business to $36M the following year (+260% YoY), establishing G.I. Joe as one of Hasbro's highest margin brands.

• Built channel-specific growth strategies across mass retail, specialty, and direct-to-consumer channels, creating differentiated assortments, exclusive product programs, and omnichannel activation plans that generated more than $44M in revenue, expanded distribution, and exceeded revenue targets by +9%.

• Identified and capitalized on emerging collector and enthusiast market opportunities through demand forecasting, lifecycle management, and strategic product reintroductions. Generated more than $15M in incremental revenue while extending the commercial lifecycle and profitability of high-demand collectibles and premium role-play products.

Supported a $135MM Kids & Licensed Games portfolio through commercialization, forecasting, licensing management, and business analytics.

• Assisted with commercialization and go-to-market execution for Hasbro's licensed games portfolio, contributing to more than $38MM in product launches across iconic franchises including Monopoly: Fortnite, Monopoly: Game of Thrones, Monopoly: The Lion King, Connect 4 Shots, and Tiny Pong.

• Strengthened license reporting and commercial decision-making by designing an automated sales and POS reporting process that improved reporting accuracy, streamlined quarterly business reviews, and enhanced strategic insights for global licensing partners.

• Coordinated performance reporting for the Rubik's Cube business, presenting monthly POS trends, financial forecasts, and marketplace insights to licensing partners while supporting portfolio strategies that achieved revenue objectives.

Company Profile: $350-million-dollar global designer, manufacturer, and retailer of high-quality eco-conscious jewelry products

• Managed national accounts and licensed sports businesses, leading commercialization, licensing partnerships, retail strategy, and customer-specific growth initiatives. Negotiated strategic partnerships with major retailers, media organizations, and professional sports leagues, driving more than $2M in incremental revenue through market expansion, licensing, and innovative product commercialization while delivering significant growth across key national accounts.

Company Profile: $22 billion-dollar provider of business and residential telecommunication and wireless services

• Drove revenue growth by identifying customer needs and delivering tailored telecommunications solutions through a consultative sales approach. Consistently exceeded sales goals while building long-term customer relationships and strengthening customer retention.

Company Profile: $463 billion mutual life insurance company, providing life insurance, retirement planning & wealth management.

• Operated a financial advisory practice, developing customized financial planning solutions while overseeing business development, client relationship management, budgeting, marketing, and sales performance. Maintained FINRA securities registrations and life insurance licenses while delivering compliant investment and financial planning recommendations in accordance with state insurance regulations, securities requirements, and company standards.