Giana Chilcott

• Creation of website and social media copy.
• Marketing strategy and planning.
• Monthly sale specials and collateral creation.

Creation of year-long coaching programs and daily schedules for male and female cyclists from the recreational to elite level to meet their athletic goals,

• Weekly calls, daily emails and texts providing motivation, instruction and tactical coaching.
• Assistance in creating appealing cycling resumes, as well as help in securing cycling jobs and/or sponsorships.
• Work with teams managing athletes, providing tactics for races, creating and implementing team building exercises and assisting in marketing the team to potential sponsors.
• Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
• Managed approximately 55 athletes until 2020 including multiple World, National and Olympic champions

• Grant writing and application.
• Collateral creation.
• Fundraising, digital fundraising, donation solicitation.
• Website refresh and website copy.
• Strengthened relationships with existing partners through regular communication and strategic alignment.
• Launched several joint projects alongside partners which resulted in increased brand visibility as well as mutual benefits.
• Identified new partnership opportunities by analyzing industry trends and competitor activities.
• Delivered exceptional results by leveraging industry insights into developing targeted action plans tailored specifically towards individual partner needs.
• Created and managed social media campaigns to increase brand engagement.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
• Wrote and distributed press releases to increase brand visibility.
• Created and executed 5 unique programs

• Prepared clients' horses for competition.
• Taught clients advanced horse back riding.
• Managed care and well-being of up to 35 horses, which included managing veterinary staff, shoeing staff, and body workers to maintain the health and well-being of our competition horses.
• Managed and administered daily medicine for competition horses.
• Collaborated with fellow trainers to develop innovative teaching methods, fostering an environment of continuous learning and growth.
• Assisted in the creation of customized training programs for diverse clientele, resulting in improved client satisfaction.

• Managed all horse care (12-22 horses), including veterinary and shoeing management and planning.
• Trained and competed sale horses.
• Taught clients.
• Hired, managed and organized staff.
• Worked with veterinarians on lameness and health exams as well as pre-purchase exams.

• Creation of athlete planning, scheduling and management.
• Collaborated with the Director of Athletics at USA Cycling to ensure all of our team members were preparing correctly for the US World Championships and Olympic Games.
• Each of our athletes from 15 – 38 years of age were long listed for either the Junior World Championships, Elite World Championships and/or Olympic Games.
• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

• Teams included: The US National Team, The Saturn Cycling Team, The Timex Team, Team Speed Queen, Proman Women’s Team and Elita
• Represented the US internationally at many events including the World Championships.
• Former World Champion, National Champion and member of the International Cycling Hall of Fame.
• Represented sponsors professionally during public appearances at charity events or promotional activities enhancing brand exposure.
• Achieved top race results through meticulous preparation, including route analysis, nutrition planning, and equipment selection.
• Maintained peak physical condition with disciplined exercise routines focusing on strength training, core stability exercises, flexibility work-outs along with structured recovery periods.
• Mentored aspiring young cyclists providing guidance on aspects like proper technique nutritional requirements career development opportunities.
• Boosted overall race preparedness by conducting pre-race reconnaissance to gauge course conditions, identify potential hazards, and plan optimal racing lines.
• Collaborated closely with coaches to develop personalized race strategies tailored to specific courses or opponents.
• Established a strong track record of success by consistently placing in the top 10% of competitors in regional and national races.
• Collaborated with coaches, nutritionists and physiotherapists to support continuous improvement.

• Responsibilities included: liaising with legal staff on all team sponsor and athlete contracts (including General Motors, Saturn, Volvo, Timex, Lands’ End, and Trek),
• Negotiated and signed sponsors and athletes.
• Created oversaw and executed multi-million dollar budgets
• Hired, managed and reviewed over 15 staff members
• Coached and directed over 35 athletes, (including ten Olympians),
• Created sponsorship decks.
• Media coordinator.
• Wrote all promotional material and athlete bios.
• Responsible for design, upkeep and writing for team web-sites.
• Collected and tracked all media.
• Created end of the year reports, including return on investment tracking and reports for each sponsor,
• Created and implemented travel logistics for 35 athletes and staff as well throughout the US, Australia, New Zealand, Malaysia and Europe.
• Collaborated with the General Manager and sponsor's marketing groups on marketing initiatives to increase brand awareness and drive sales growth.

• Athlete scheduling and programming.
• Race tactics.
• Athlete coaching,
• Athlete recruitment.
• Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
• Under my directorship the Saturn Women’s Team was ranked number 1 in the world 3 consecutive years, as well as winning the Women’s World Cup Series 2 years consecutively
• The Men’s Team was ranked number 1 in the US two years running
• We qualified 10 male and female athletes for the Olympics, as well as won several National and World Championship titles.

• Responsibilities included: Writing all team sponsor and athlete contracts, negotiating and signing sponsors and athletes, creating, overseeing and executing hundred thousand dollar budgets, hiring, managing and reviewing 3 staff members, coaching and directing over 8 athletes, (including 6 Olympians), creating sponsorship proposals, media coordinator, writing all promotional material and athlete bios, responsible for design, upkeep and writing for team web-sites, collecting and tracking all media, creating end of the year reports, including ROI for each sponsor, creating and implementing travel logistics for athletes and staff as well throughout the US, Australia and Europe.
• Created merger of The Saturn Cycling Team and The Timex Women's Team