Gillianna Canelo
Makerting Director And Management
Orlando,FL
Summary
Well-qualified [Job Title] with proven success in improving operations and solving problems. Highly proficient in building lasting relationships with key decision makers, customers and team members to further company goals. Innovative marketing skills to contribute towards the growth of an organization. Ready to leverage training and experience to take on new professional challenges.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
1
1
Certification
1
1
Language
Work History
Consultant and Makerting
Canelo's Consultant
Orlando , FL
01.2022 - Current
- Improved performance, hiring practices and management systems to facilitate success of client's organization.
- Analyzed problematic areas to provide recommendations and solutions.
- Supported clients with business analysis, documentation and data modeling.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Evaluated staff performance in annual reviews and provided coaching to address inefficiencies.
- Generated reports detailing findings and recommendations.
- Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
- Educated staff on organizational mission and goals to help employees achieve success.
- Collaborated with 4 teams to define, strategize and implement marketing and web strategies
Marketing Director
Dave Schmitt Engineering, Inc
Orlando , FL
09.2019 - 09.2021
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Supervised and coordinated provision of efficient and effective service to clients
- Networked and participated in professional group meetings to stay abreast of new trends, innovations and laws affecting plan and approval process
- Established and grew target market share
- Oversaw operation of company’s website
- Developed brand strategy.
- Increased website traffic by average of 26% each month using cutting-edge inbound marketing techniques.
- Planned and executed events and marketing programs to increase qualified leads.
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
Human Resource Manager
Dave Schmitt Engineering, LLC.
Orlando , FL
09.2019 - 09.2021
- Streamlined HR efficiencies, coordinated new hire orientations and provided onboarding and training for over 43 new employees.
- Developed training materials and performance management programs to help ensure employees understand their job responsibilities.
- Created high-quality, comprehensive Employer Handbooks.
- Supervised teams, workloads, schedules, and deadlines.
- Implemented employee benefits programs and informed employees of benefits.
- Implemented performance reviews and motivational strategies to elevate HR team results.
- Processed employee claims involving performance issues and harassment.
- Devised hiring and recruitment policies for 17-employee company.
- Coordinated with senior leadership and handled managerial needs by implementing fresh solutions into business strategies.
Lead Permit Coordinator
Dave Schmitt Engineering, Inc.
Orlando , FL
12.2017 - 09.2021
- Assisted newly hired clerks in learning about application reviews and verification procedures, performance strategies and customer service techniques
- Coordinated with FDOT, water management districts, cities, counties, and other municipalities to obtain required permits daily.
- Assisted with preparing 8 due diligence analyses by researching potential constraints to be imposed on private property by local planning and zoning requirements
- Managed and oversaw application approvals process, issuance of permits, plan submittals, plan processing and fee assessment and payment processing.
- Obtained documentation from relevant departments and review to ensure project paperwork is ready to submit to reviewing agency for approval.
- Communicated by phone, email or in person with both customers and personnel regarding status of permits.
- Created high-quality, comprehensive permitting process handbooks.
- Researched information in municipal archives upon request of public officials or private citizens.
- Performed routine data entry or document management.
Consultant
Burn Fat Orlando
Orlando , FL
01.2016 - 06.2017
- Improved performance, hiring practices and management systems to facilitate success of client's organization.
- Analyzed problematic areas to provide recommendations and solutions.
- Integrated technology and business operations to identify targeted solutions to customer issues to increase sales by 10%.
- Aligned closely with business owners and employees to gather information and gain operational insight.
- Delivered outstanding service to over 100 clients to maintain and extend relationship for future business opportunities.
Manager and Marketing
Nezza Inc
New York City , NY
01.2010 - 12.2015
- Encouraged cross-selling of additional products and services through relationship-building and acquired understanding of customer business needs.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Increased profits through providing excellent customer service, following established guidelines and auditing sales reports weekly.
- Prepared and implemented strategic growth plans for territory based on company goals and expectations.
- Met and exceeded sales service goals weekly by 15%.
- Administered compensation and benefits
- Ensured compensation and benefits were in line with company policies and legislation.
- Developed and managed trusting relationships with sale team.
- Provided one-on-one coaching to 2 employees.
Education
Master of Science - Management
Keiser University
Lakeland, FL 01.2016 - 05.2018
Bachelor of Arts - Political Science, Environmental Science
Fairleigh Dickinson University
Teaneck, NJ 08.2008 - 05.2012
Skills
Company organization
Affiliations
Member | Commercial Real Estate Development Association (NAIOP) Member & Treasurer | Kiwanis of Avalon Park - December 2017 – 2021 Member | Phi Alpha Delta December 2010 – Present
Certification
CNP - Certified Notary Public
Timeline
Consultant and Makerting
Canelo's Consultant
01.2022 - Current
CNP - Certified Notary Public
03-2021
Marketing Director
Dave Schmitt Engineering, Inc
09.2019 - 09.2021
Human Resource Manager
Dave Schmitt Engineering, LLC.
09.2019 - 09.2021
Lead Permit Coordinator
Dave Schmitt Engineering, Inc.
12.2017 - 09.2021
Consultant
Burn Fat Orlando
01.2016 - 06.2017
Master of Science - Management
Keiser University
01.2016 - 05.2018
Manager and Marketing
Nezza Inc
01.2010 - 12.2015
Bachelor of Arts - Political Science, Environmental Science
Fairleigh Dickinson University
08.2008 - 05.2012
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