GINA CAMARDO

• Launched disruptive technology, Genio for the treatment of obstructive sleep apnea (FDA Approval August 2025)
• Developed sales and marketing strategies, competitive messaging and strategic territory launch plans as part of the initial US commercial launch
• Analyzed market trends to identify opportunities for business development and competitive positioning.
• Trained surgeon and sleep partners on procedure, referral process, and patient pathway.
• Streamlined internal processes by working closely with cross-functional teams such as operations, logistics, and finance departments to ensure smooth transactions for customers.
• Recruited, interviewed and hired employees and implemented mentoring program for the West Region
• Collaborated with R&D and Quality to improve product and overall patient experience
• Achievements: "Genio Launch Leader" (162% to plan) Sales Leadership Advisory Council

• Launch new technology, NeuroMark, RF ablation for chronic rhinitis
• Collaborate with clinical, marketing, R&D and CMO to drive commercial launch strategy
• Partner with surgeons and KOLs on development of next gen technology
• Strategic partner with physician practices to develop the billing/coding, reimbursement, and therapy optimization
• Successfully captured competitive business from both Stryker and Aerin
• Developed and implemented strategic initiatives to drive revenue growth
• Negotiated and closed high-value contracts with key clients
• Expanded new sales territories and established strong relationships with industry influencers and stakeholders

• Launch Inspire Therapy, disruptive implantable OSA technology
• Collaborated with surgeons, ENT specialists, and physicians to secure approvals for product launch
• Train referring centers on Inspire procedure, protocols, billing/coding, and program workflow
• Fostered collaboration between sales and marketing teams to enhance productivity.

Achievements:

• Exceeded quarterly sales goals 15 consecutive quarters
• Executed implementation of major healthcare systems in San Diego, enhancing access to Inspire Therapy, including VA Medical System
• Launched first ASC in So Cal Market

• Launch "Infinity", implantable DBS technology in the Southern CA market
• Identified market trends and competitive insights to develop business strategy
• Trained and onboarded new sales team members to ensure consistent performance standards
• Negotiated contracts and pricing agreements with customers to maximize profitability
• Improved CRM systems to track and analyze sales data for performance optimization

Achievements:

• Exceeded sales expectations FY17 and FY18
• Facilitated contract approvals with major hospital systems in San Diego.
• Executed provider educational course which was adopted nationally

• First sales team member hired to launch disruptive NeuroPace "RNS" technology for the treatment of seizures
• Analyze market trends and competitor activity to develop strategic sales plans for the commercial sales team
• Partnered with marketing and training departments to develop and pilot materials which were later adapted by the commercial sales team
• Participated in all new hire interviews and led sales training for commercial team

Achievements:

• Secured contracts at all Level 4 centers throughout SouthWest region
• Achieved revenue sales goals consistently from 2015 to 2016, contributing to overall sales growth
• #1 Sales Leader Q3 2016

• Lead team of associate sales reps and clinical specialist to achieve sales goals
• Delivered presentations to executive leadership, highlighting territory status and key objectives
• Cultivated relationships in competitive marketplace, enhancing long-term sales growth
• Served as strategic partner with physician practices, focusing on development, billing/coding, and therapy optimization

Achievements:

• Exceeded sales targets 2009-2015 sales years
• SalesPerson of the Year Award for LA District 2013
• Business Acumen Lead for Western Region 2013-2015
• Sales Leadership Academy member 2011-2015
• Participated in new hire interviews, field rides & training

• Represented Wright Medical large joint and foot/ankle product line in newly established territory, driving brand awareness and market penetration
• Negotiated and secured hospital contracts within Southern NJ/Philadelphia region, enhancing product accessibility for healthcare providers
• Educated and trained surgeons on new products and surgical techniques and system hardware and coverage

Achievements:

• Exceeded sales quota for FY07 Sales year
• Developed physician champions, securing long-term contracts with top surgeons, fostering strong relationships and increasing product adoption

• Represented Pfizer Neuro and Cardiovascular product portfolios in the Southern NJ market
• Launched "Exubera", first inhaled insulin, 2006

Achievements:

• Exceeded sales quota for 2004-2006
• President's Club Award 2006 sales year
• Received MVP award for outstanding performance in Pfizer Sales Training
• Member of the Regional Sales Council, Northeast Region