GINA DALYAN
Los Angeles,CA
Summary
Meticulous attention to detail event marketing and content development assistance with 6+ years experience aiding in the creative realm. Excellent interpersonal and communication skills, with enthusiasm and energy to curate successful promotional campaigns.
Overview
7
7
years of professional experience
Work History
PROJECT MANAGER, Influencer Seeding
DreamCrew
07.2022 - Current
- Led influencer marketing strategies for all brands under DreamCrew Creative (NOCTA, Drake Related, and Better World Fragrance House), DreamCrew Entertainment, and Luna Luna driving brand awareness and engagement.
- Led all VIP Drake-personal product initiatives.
- Developed and maintained relationships with a diverse network of influencers and people of notoriety across multiple social media platforms, including Instagram, YouTube, TikTok, and Twitter.
- Negotiated and managed influencer partnerships, ensuring alignment with brand objectives and delivering measurable results.
- Collaborated with internal teams to integrate influencer content seamlessly into broader marketing campaigns, maximizing impact and reach.
- Tracked and analyzed campaign performance metrics, providing actionable insights to stakeholders and optimizing future initiatives.
- Stayed abreast of industry trends and emerging platforms to continuously innovate influencer marketing efforts, ensuring brands remained at the forefront of digital marketing.
EVENT ASSOCIATE
Beth Helmstetter Events
01.2022 - 07.2022
- Support in sales, design, execution, installation, and financial managements of domestic and international events and interiors projects
- Creating and maintaining production logistics including timelines, event details, budgets, floor plans, guest lists, and seating charts
EVENT MARKETING COORDINATOR
Skyler Swimwear
01.2021 - 01.2022
- Develop and execute promotion strategies for all Skyler Swimwear pop-up events
- Coordinate event logistics including location, invitations, design, audio/visual support, catering
- Collaborate with creative director in designing marketing social media promotion that expresses the essence of Skyler Swimwear
- Executed various successful Skyler Swimwear events domestically and internationally; locations including Fred Segal, Spring Place, Four Seasons Punta Mita, Forumla 1 After Party Mexico City
- Assist in the development of broad marketing campaigns.
EXECUTIVE ASSISTANT
Vet Villa
01.2018 - 01.2020
- Fulfilling all executive assistant duties for the top doctor at Vet Villa Animal Hospital
- Handling administrative duties such as managing her personal and professional schedules, facilitating communication between Dr
- Swimmer and clients and attending to corporate logistics.
EVENT/ EDITORIAL INTERN
GALORE Media
01.2018 - 01.2019
- Assist with Press Events, including run-of-show, vendor agreements, catering, and talent management
- Day-of-show staff at Galore Magazine events such as: Girl Cult Festival, cover story dinners, parties, and Coachella parties
- Curated and managed photoshoot concepts and logistics, directed creative team members, and coordinated with designers, stylists, photographers, and models
- Interviewed artist and influencers for site content such as Bretman Rock, Bhad Bhabie, Riley Reid, EBHONI, Kailee Morgue, and Lil Mama
- Developed Instagram posts and stories for online content.
E-COMMERCE INTERN
Unlabel
01.2017 - 01.2018
- Maintained stock levels of all client products on UNLABEL's eCommerce website
- Aided in implementing eCommerce merchandising goals and strategies to achieve sales goals
- Responsible for sample coordination for photoshoots, reshoots, and sending out samples.
Education
College of Communication & Fine Arts -
LOYOLA MARYMOUNT UNIVERSITY
Los Angeles, California01.2019
Skills
- Brand Identity
- Project Management
- Media Trends Strategy
- Campaigns
- Content Development
- Activations
Timeline
PROJECT MANAGER, Influencer Seeding
DreamCrew
07.2022 - Current
EVENT ASSOCIATE
Beth Helmstetter Events
01.2022 - 07.2022
EVENT MARKETING COORDINATOR
Skyler Swimwear
01.2021 - 01.2022
EXECUTIVE ASSISTANT
Vet Villa
01.2018 - 01.2020
EVENT/ EDITORIAL INTERN
GALORE Media
01.2018 - 01.2019
E-COMMERCE INTERN
Unlabel
01.2017 - 01.2018
College of Communication & Fine Arts -
LOYOLA MARYMOUNT UNIVERSITY
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