Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Gina Diaz

Miami,FL

Summary

Dynamic content creator with a proven track record at Baleaf, adept in leveraging Adobe Photoshop and social media analytics to drive brand engagement and sales. Skilled in crafting compelling narratives and strategic content that resonates with diverse audiences, resulting in significant community growth and enhanced brand visibility. Excel at collaborative projects, showcasing exceptional creativity and analytical prowess.

Overview

5
5
years of professional experience

Work History

Brand Ambassador

Baleaf
09.2024 - Current
  • Created and shared engaging content on Instagram and TikTok to promote Baleaf's fashion-forward activewear line.
  • Showcased product versatility through styling tips, workout routines, and brand storytelling.
  • Partnered with Baleaf’s marketing team to create content that resonated with both fitness and fashion communities.
  • Drove awareness and sales with exclusive discount codes shared through social media platforms.

Digital Content Creator

Dossier Perfumes
01.2020 - 06.2024
  • Developed creative content to promote Dossier's vegan perfume line, focusing on storytelling and fragrance education.
  • Produced high-quality Instagram posts, TikTok videos, and stories to engage a growing audience and promote the brand’s affordable luxury positioning.
  • Collaborated with influencers to build brand awareness, resulting in increased social media interaction and community growth.
  • Assisted in growing Dossier's presence on social platforms, helping them reach new customers.

Freelance Content Creator

Shopbop
02.2021 - 12.2023
  • Developed and implemented content strategies for Shopbop, showcasing new arrivals and seasonal collections.
  • Engaged followers through styling tips, unboxing videos, and curated shopping lists across Instagram and TikTok.
  • Contributed to the brand’s organic growth by increasing traffic to the Shopbop website through strategically placed affiliate links and content.
  • Worked closely with the Shopbop team to align content with the brand's fashion-forward ethos.

Freelance Content Creator

Paula's Choice
02.2020 - 12.2022
  • Created compelling and educational content for Paula’s Choice, focusing on skincare routines, product benefits, and clean beauty.
  • Developed tutorials, product reviews, and storytelling videos for Instagram and TikTok, educating followers about the science-backed formulations.
  • Increased brand engagement by sharing tips, skincare routines, and product tutorials, aligning with Paula’s Choice mission of educating consumers on skincare.
  • Collaborated with the Paula’s Choice team to build brand trust and awareness within the beauty community.

Education

Bachelor of Arts - English Literature

Florida International University
Miami, FL
12-2020

Skills

  • Content Creation Tools: Adobe Photoshop, Adobe, VSCO
  • Social Media Management: Later, Buffer
  • Analytics & Insights: Google Analytics, Instagram Insights, TikTok Analytics
  • Website Management: WordPress, Squarespace

Languages

English, Spanish
Native or Bilingual

Timeline

Brand Ambassador

Baleaf
09.2024 - Current

Freelance Content Creator

Shopbop
02.2021 - 12.2023

Freelance Content Creator

Paula's Choice
02.2020 - 12.2022

Digital Content Creator

Dossier Perfumes
01.2020 - 06.2024

Bachelor of Arts - English Literature

Florida International University

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Gina Diaz