Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
References
Timeline
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Gina Lazo

Gina Lazo

HUNTINGTON BEACH

Summary

Results-driven Territory Sales Manager with over 10 years of experience in driving revenue growth and market expansion within assigned territories. Demonstrated expertise in sales strategy development, customer relationship management, and team leadership. Proven track record of exceeding sales targets and enhancing customer satisfaction. A Dedicated Sales Brand Advocate who consistently achieves customer retention goals through relationship building and advanced product knowledge. Results-oriented sales and marketing representative who excels at uncovering customer needs, finding solutions and handling objections.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Territory Sales Manager

Mast- Jägermeister US
10.2022 - Current
  • Managing 160 On- Premise accounts in Orange County and Inland Empire area driving and executing success in Sales and Marketing. Expert in gaining and securing PODs/ACS, menus and features, POS, Cold equipment, etc. )
  • Analyze sales data using VIP Karma IDig and Power BI to identify opportunities for improving and implementing target action plans accordingly.
  • Work in conjunction with distributor partners to achieve strategic goals by implementing innovations and programs at an on-premise level.
  • Plan and present " Gap Plan " quarterly to track and achieve KPI Goals well as budgeting planning monthly.
  • Well- known, established and maintaining strong relationships in all Orange County and Inland Empire.
  • Currently exceeding all KPI's by over 150% with volume trend continuing to increase YTD.

Business Development Sales Manager

Anheuser-Busch InBEV- High End
09.2020 - 10.2022
  • Increasing sales in on premise successfully growing and gaining incremental units/ volume
  • Converting non-buys into active accounts translating gain in market share
  • Launch and Pitch innovation programming to accounts and executing experiential events
  • Collaborated with sales teams to reach targets, consistently meeting or exceeding Key Performance Indicators
  • Utilizing Sales Data Annalists VIP, IRI, and BIR to identify opportunities and monitor volume, etc
  • Create Market Sales Performance Review and present to upper management for full visibility 90/MTD/YTD.

Stella Artois Sales Manager

Anheuser-Busch InBEV
05.2018 - 09.2020
  • Enhanced sales in both On and Off premise successfully growing AB core brands, as well as converting non-buys into active accounts
  • Engaged and sustained retailer and consumer relations to build rapport and lasting relationships
  • Securing price features and collaborated with liquor suppliers to enhance consumer experience and overall sales
  • Utalized data software to identify and close gaps
  • Create new and exciting programs to enhance and elevate consumer experience
  • Educate bartenders on knowledge of background with Stella, and teach Perfect Pour technique.

Education

General Studies -

California Charter Academy
Highland, CA
05.2004

Skills

  • Brand Developing and Product Managing
  • Brand Marketing and Awareness
  • KPI Prioritizing/ Achieving Key Objectives
  • Budget Managing/ Organizing
  • Execute innovative programs and events
  • Business growth and retention
  • Sales closing
  • Strategic Planning
  • Business Development
  • Product Demonstration
  • Goals and performance
  • Systems and software expertise

Accomplishments

    HONOR AWARDS

    West Coast Business Development Manager Of The Year 2021

    National High End- Anheuser-Busch InBEV

    KPI Achievements

    #1 Volume Growth in the West

    +15k C/E's (avg +74%. )

    Stella Artois +53% ( Avg 115% to target )

    BCBU +88% ( Avg 97% to target )

Certification

Certified Level 1 Beer Server, Cicerone Certification Program, 10/2019, Present

References

  • Shaun Martin, President, Straub Distrubuting, SMartin@sdcoc.net
  • Jennifer Mutasak- Bicardi, ( 480 ) 703-0026

Timeline

Territory Sales Manager

Mast- Jägermeister US
10.2022 - Current

Business Development Sales Manager

Anheuser-Busch InBEV- High End
09.2020 - 10.2022

Stella Artois Sales Manager

Anheuser-Busch InBEV
05.2018 - 09.2020

General Studies -

California Charter Academy

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Gina Lazo