Gina Baker
Tampa,FL
Summary
Director of National Accounts with over 20 years of experience in the Gourmet and Perishable Grocery sectors. Proven track record of driving revenue growth through innovative project leadership and strategic marketing initiatives. Expertise in sales management, customer relationship development, and operational efficiency, resulting in enhanced performance and reduced costs. Strong analytical and problem-solving skills, complemented by exceptional communication and team-building abilities.
Overview
31
31
years of professional experience
Work History
Senior Key Account Manager
Mifroma USA
Tampa, Florida
09.2024 - Current
- Increased sales by 15% through targeted campaigns and relationship building.
- Cultivated relationships with key decision makers via regular meetings and follow-ups.
- Analyzed customer data to create focused campaigns that enhanced loyalty and retention.
- Attended networking events to establish connections with existing and potential customers.
Sales Manager
Beemster Cheese USA
Seattle, Washington
05.2019 - 09.2024
- Fostered strong relationships with distributors, brokers, and retailers for key accounts.
- Developed strategic sales plans to enhance market presence for premium cheese products.
- Collaborated on promotional materials that supported sales initiatives.
- Established key client relationships while maintaining existing customer base.
- Performed sales consultations and educated clients on product offerings.
- Achieved growth and enhanced brand development through market expansion.
- Analyzed data to identify customer behavior trends and inform strategic plans.
Account Manager – Pacific Northwest
Gourmet Foods International
Seattle, Washington
01.2017 - 01.2018
- Managed high-level client accounts for major companies, including Safeway Albertsons and IMW.
- Drove business growth through effective data management and fact-based selling strategies.
- Identified new business opportunities with key clients, doubling regional sales in eight months.
- Consistently surpassed monthly sales targets since company inception, earning recognition.
Director – National Accounts
DPI Specialty Foods
Seattle, Washington
01.2007 - 01.2017
- Oversaw all aspects of Kroger Service Deli and Bakery, including strategy development and sales initiatives.
- Achieved #1 rank in company-wide sales growth through effective outreach programs.
- Maintained average sales exceeding 3% over budget year-over-year.
- Received commendations for consistently surpassing monthly sales targets since initial employment.
- Developed initiatives enhancing vendor relations, team dynamics, and inter-departmental communication.
- Strengthened client relationships, significantly boosting client satisfaction and driving additional sales growth.
- Implemented new team development programs that enhanced productivity and employee performance.
Manager – Special Projects & New Store Concepts
Haggan Foods
Bellingham, Washington
01.2002 - 01.2005
- Spearheaded a remodeling campaign, significantly elevating store revenue and business growth.
Assistant Store Director – Perishables
Larry’s Markets
Seattle, Washington
01.1995 - 01.2002
- Led daily operations for the perishable goods team at a full-service market and managed numerous essential tasks including profit and loss planning, marketing campaign development, merchandising and advertising.
- Key Accomplishments
- Streamlined the supply budget coordination and multi-unit management process.
- Established and maintained an outstanding 3-5% inventory overage ratio.
- Increased net profit from 3 to 5% in less than one year through intuitive inventory analysis techniques and the implementation of an innovative shrinkage control process.
- Directly mentored 5 different department managers and played a key role in their promotion into management of higher volume stores.
- Forged strong, beneficial relationships with seasoned union employees.
Skills
- Team leadership and management
- Business operations and growth
- Marketing strategies
- Vendor negotiations and relations
- Presentation skills
- Employee training and development
- Client management
- Effective communication
- Sales growth
- Financial analysis
- Process improvement
- Customer satisfaction initiatives
References
- Wim Betten, Former CEO Cono, 31 6 53690006
- Patrick, Black, Owner Cheese Sherpa 206-409-1410
- Rosalie Marfuggi, Director Business Development Atalanta, 609-462-2469
- Brad Karlik, Broker Willis Marketing,253-225-5761
Timeline
Senior Key Account Manager
Mifroma USA
09.2024 - Current
Sales Manager
Beemster Cheese USA
05.2019 - 09.2024
Account Manager – Pacific Northwest
Gourmet Foods International
01.2017 - 01.2018
Director – National Accounts
DPI Specialty Foods
01.2007 - 01.2017
Manager – Special Projects & New Store Concepts
Haggan Foods
01.2002 - 01.2005
Assistant Store Director – Perishables
Larry’s Markets
01.1995 - 01.2002
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