GINA D CUNHA
Los Angeles
Overview
4
4
years of professional experience
Work History
Digital Marketing Specialist
Hamilton Company
Reno
03.2025 - 01.2026
- Partnered with product and sales teams to execute go-to-market initiatives for biotech consumables, creating collateral (one-pagers, pitch decks, web content) that accelerated sales conversations and improved product visibility.
- Rebuilt and streamlined a 2,500-page website, optimizing SEO, AEO & GEO structure and developing content to improve visibility within the biotech industry and support paid search performance.
- Drove e-commerce growth by managing Google Ads and LinkedIn Ad campaigns for Hamilton's e-commerce platform, increasing CTR by 28% and improving ROAS by 35% through continuous optimization of bids and audience targeting.
- Managed full-cycle marketing email campaigns through HubSpot, including lead nurturing, content creation, segmentation, and performance tracking to support demand generation and sales enablement.
Building Operations and Marketing Manager
Purdue Memorial Union
West Lafayette
08.2023 - 11.2024
- Managed daily operations and provided comprehensive support across 4 departments while maintaining a proactive presence throughout the facilities to ensure smooth functionality and resolve issues promptly.
- Boosted social media engagement for the Union's 4.7k followers by creating visually compelling assets and a strategic content calendar, driving a 37.5% engagement rate and strengthening brand messaging.
Global Shopper Marketing Intern
Energizer Holdings Inc.
Remote
07.2024 - 08.2024
- Increased online conversion by 7% by developing and executing a global retail strategy for a new product launch, integrating targeted digital marketing campaigns and precise product placement guidelines.
- Managed a $300,000 shopper budget for omnichannel marketing plans across North America, optimizing campaigns with targeted search and retailer-specific media on Amazon, Walmart, and Target's in-house media company, Roundel.
- Developed the Energizer industrial auto care catalog by identifying the top 90 high-performing SKUs through SEO analysis, creating a targeted product selection that increased engagement among key auto care retailers.
Jr. Key Account Executive
Unilever
Abu Dhabi
02.2022 - 06.2023
- Generated a 29% sales lift by identifying and developing business-building opportunities in assigned stores, negotiating with store managers and buyers to meet and exceed monthly targets.
- Managed a team of 12 to drive execution of brand visibility strategies for Unilever products, ensuring alignment with national marketing initiatives and supporting digital performance goals through strategic placement, campaign timing, and promotional coordination.
- Strengthened client relationships by conducting regular business reviews and translating data insights into actionable growth plans, resulting in improved account retention and increased cross-selling opportunities across key product categories.
- Awarded 'Employee of the Year 2022' for outstanding achievements and a personal contribution to the YTD growth of 27%.
Education
Master of Science - Marketing Analytics
Purdue University, Daniels School of Business
West Lafayette, IN12.2024
Bachelor of Science - Chemical Engineering
B.M.S College of Engineering
Bangalore, India05.2021
Skills
- RStudio
- Tableau
- Figma
- WordPress
- HubSpot
- Salesforce Marketing Cloud
- Adobe Creative Cloud
- Microsoft Office Suite
- Google Analytics 4
- Google AI Powered Performance Ads
- Google Ads - Search
- HubSpot Email Marketing
Timeline
Digital Marketing Specialist
Hamilton Company
03.2025 - 01.2026
Global Shopper Marketing Intern
Energizer Holdings Inc.
07.2024 - 08.2024
Building Operations and Marketing Manager
Purdue Memorial Union
08.2023 - 11.2024
Jr. Key Account Executive
Unilever
02.2022 - 06.2023
Master of Science - Marketing Analytics
Purdue University, Daniels School of Business
Bachelor of Science - Chemical Engineering
B.M.S College of Engineering