Ginger Brelsford
Jacksonville,FL
Summary
Strategic Retail Banking Executive with extensive experience in business development, program coordination, and team leadership. Demonstrated success in driving deposit and loan performance, developing high-performing teams, and implementing effective marketing strategies. Proven ability to enhance client relationships, manage large-scale operations, and achieve organizational growth.
Overview
31
31
years of professional experience
Work History
Associate Personal Banker
Wells Fargo Bank, N.A.
10.2023 - Current
- Utilized strong interpersonal communication skills during client interactions, resulting in increased trust and fostering long-lasting relationships.
- Maintained compliance with bank policies and regulations while executing various financial transactions for customers.
- Generated new business by conducting thorough financial needs assessments and offering tailored products to clients.
Non Profit Program Coordinator
Marathon High
09.2019 - 02.2023
- Established strategic partnerships with external organizations, expanding program reach and impact.
- Responsible for volunteer management, merchandise sales, school presentations and partnership management to support the growth of the program.
- Certified RCCA Running Coach
Retail Banking Executive
First Atlantic Bank - Head Office
07.2016 - 10.2019
- Responsible for leading the Retail Bank team to meet production goals as outlined by Senior Leadership in both deposit and loan performance.
- Develop and manage performance scorecards and incentive plans that support banks annual strategic plan to grow and retain clients.
- Responsible for the growth, development, and succession planning of all Retail teammates.
- Lead Marketing Initiatives to develop strategies and lead sales campaigns that support market goals.
- Report Retail performance strengths and opportunities weekly to CEO and COO
Director of Retail Banking, EVP
CertusBank
05.2013 - 07.2016
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Responsible for the acquisition and expansion growth of a $1.5 billion book of business. Developed and implemented a new retail bank business model structure to effectively drive deposit and loan performance across a four state footprint.
- Manage and lead a team of 200 winning professionals from multiple lines of business to include Retail, Operations, Marketing, Training and Development, Communications and Customer Engagement.
- Increased loan utilization for consumer loans to an all time high while maintaining a competitive spread.
- Built Retail Business plan for Board of Directors.
- Member of CertusBank's executive leadership team, risk and operating committees.
Director of Retail and Marketing, SVP
Atlantic Coast Bank
05.2012 - 05.2013
- Implemented Retail Deposit strategy to meet goals provided by Senior Leadership while also maintaining a reasonable cost of funds.
- Developed and executed retail sales incentive plan supporting bank's strategic growth plan.
- Create Sales campaigns that align with Business Plan.
- Develop, enhance and retain talent level through monthly scorecard coaching, development planning and observations.
- Provide input for monthly Board of Directors Meetings.
Retail Banking Director, VP
First Guaranty Bank
05.2008 - 05.2012
- Implemented sales management processes for the 8 branch Retail Bank.
- Effectively managed multiple departments to include, Merchants Services, Cash Management, Retail Bank Administration, Call Center and Retail Branch network.
- Designed and implemented Service Commitment and Client Management programs.
- Enhance and Retain top talent through the development of employee development programs resulting in improved attrition rates and employee engagement.
Service Director, VP
Wachovia Bank
01.1994 - 08.2005
- Responsible for Sales and Service Performance for a 78 branch network in the Atlanta Market.
- Directed recruitment and retention efforts of 7 Regional Service Leaders and staff of 680 employees.
- Provide supervision of efficient daily operations and risk management for Retail Branch network.
- Promoted personal development growth and planning for all teammates with a goal of retaining top talent and promotion.
- Implemented service tactics to support improved Gallup performance across the footprint.
Education
Associate of Arts - General
Okaloosa Community College
Niceville, FlAssociate of Arts - General Studies
Chattahoochee Technical College
Marietta, GASkills
- Retail Banking Sales and Service Leadership
- Business Development
- Strategic and Tactical Planning
- Coaching and Leadership Development
- Executive Leadership
Affiliations
- Church of Eleven 22-Member and Server
- The Jacksonville Rotary Club-Former Member
- Easy Peasy Kids Foundation-Former Board Member
Entrepreneur
Family Four Fitness, LLC DBA Contours Express-Owner Operation of women's boutique style gym. Trained women on proper exercise techniques and provided nutritional advice to support health plan.
Brelsford Consulting-Provided Executive Consulting to both start up Financial Institutions as well as Community Banks to include, Leadership Development, Customer Engagement processes, developing a Sales and Service culture, and Employee Engagement.
Additional Information
RCCA-Certified Running Coach
Leadership Cobb-Nominated and Accepted into Program
Georgia 100 Mentor Program-Nominated and Accepted into Program
Girls on the Run-Former Running Buddy
JTC Race Team-Current Member
Timeline
Associate Personal Banker
Wells Fargo Bank, N.A.
10.2023 - Current
Non Profit Program Coordinator
Marathon High
09.2019 - 02.2023
Retail Banking Executive
First Atlantic Bank - Head Office
07.2016 - 10.2019
Director of Retail Banking, EVP
CertusBank
05.2013 - 07.2016
Director of Retail and Marketing, SVP
Atlantic Coast Bank
05.2012 - 05.2013
Retail Banking Director, VP
First Guaranty Bank
05.2008 - 05.2012
Service Director, VP
Wachovia Bank
01.1994 - 08.2005
Associate of Arts - General
Okaloosa Community College
Associate of Arts - General Studies
Chattahoochee Technical College
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